Drive Your Channel Productivity Globally

In the early 2000s we saw the rise of multiple CRM solutions. Most of them were on-premise, but some were cloud-based, even though at that time “cloud” was not the buzz word it is now. Over the past couple of decades, Salesforce stayed focused as a cloud CRM provider, and evolved into a massive SaaS ecosystem featuring a variety of business applications. Over the years, others like Microsoft and SAP followed suit, either through organic (built in-house) or inorganic (acquired) offerings. Some of these direct sales automation tools—for example, SAP—also introduced a bare-bones application for partner relationship management (PRM). Eventually, Oracle and Salesforce did as well, but none of these PRM applications could fully address automation requirements for the entire partner lifecycle.  Now, while this was going on in the market space, HubSpot came into existence about a decade ago as an alternative platform for marketing automation, and over the past five years has evolved into a complete marketing and s