Clienting

Clienting #52: Josh Gerben on Learning to Market His Law Firm

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Sinopsis

Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs. Mr. Gerben represents a wide range of clients, ranging from small start-up businesses to large multinational corporations. Since beginning his practice, Mr. Gerben has represented clients in over 4,000 trademark matters. Marketing your law firm vs. the business of law What to ask a marketing agency: What budget is necessary and is needed to move the needle and get results. Without understanding what the time and budget investment are, honestly, you may not spend enough or get results? What kind of work will the agency do? Content, on-site work, types and amount of link-building (and links are super important), Monitor your agency and make sure you get reports on the things that are important to your law firm’s growth. LinkedIn Great for building a network and increasing vis