Clienting

In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today. In our last episode, we focused on how speaking engagements can build up your referral network and boost your online presence through links, videos, and more. Today, we're going to talk about how to look outside of traditional means to inform your client development, marketing, and your law firm as a business.  Revamped and updated your website: Why? How did Erin decide on and work on the new look and feel- what informed her choices? What was the process? We discussed how the new version of the law firm website shows much more about the process of working with Erin and better reflects her as a lawyer. Added Hemp Law: How does someone go about diving into a new niche? Forecasting your practice area Where and how to market those services