Clienting

Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock What is it like to be an in-house marketer at a law firm? How does the law firm get clients? How do you avoid "the-all-things-to all people"- the idea that I have to be an expert at everything" scenario? Advice for people hiring an in-house marketer? Delisi manages all of the firm's marketing and business development initiatives. Incorporating marketing and the client development process makes sure their potential and current clients have a seamless experience, and that expectations set in marketing are met in the office.  Off The Record- a monthly magazine exclusively for attorneys, Trial Lawyer Nation- a legal podcast for attorneys in over 70 countries,  Business development; Nurturing of referral attorney relationships,  utilizing the corporate suite at the AT&T Center and, planning CLE seminars for attorneys.