Clienting

On this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk's questions on journalist outreach, HARO, and conferences. Outreach The first rule of journalist outreach- you have to have a story! When doing outreach, the creative aspect is super important- don't make a journalist have to work for the story, give it to them. Journalists are people too- they want to know that you have more to offer than "I'm a lawyer and have things to say." Engage with them over time, "I'm here to help you cover this issue." Demonstrate expertise by showcasing examples from your experience.  Have a few outreach templates for this, which you can easily find in a Google search. Search for "PR Journalist Outreach Tools" Twitter: Search for subjects and people in your geographic area.  Focus on local reporters that cover stories related to your practice area and make sure they include your law firm website and/or your name.  Go where your audience is- if your audience is local, stick to local or industry-specific.  HA