Clienting

Gyi and Kelly were joined by Aastha Madaan, owner of Madaan Law Firm and Concierge Wills & Trusts, both located in Southern California. Aastha runs a traditional law firm and a secondary, 100% virtual law firm. She came up with the idea for a completely virtual practice after realizing that the traditional model was inconvenient for a large portion of her clients and that going virtual would make them happier, leading to more referrals and reviews. She used design-centered thinking to build out and iterate the process of going virtual. Aastha started small with virtual consultations and built her secondary practice from there. Education is the key with this new type of practice-- her clients understand what makes this process and firm different, based on the video on their website homepage.  Empathize - explore and find the pain points for your clients. Aastha surveyed clients to see what they would have liked to be different in the process. Define - Outline the pain points; Aastha's client's pain points