Clienting

Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients.  K Bennett Law LLC is a boutique trademark, business, and employment law practice providing subscription and on-demand, flat fee virtual general counsel services focused on helping clients protect their brands and grow profitable, sustainable businesses. Virtual, subscription-based firm. What does that mean, how does one do that?  Creating a firm with unique differentiators sets you apart but also provides a new type of service level.  Looking at your client's issue holistically- is this 'bigger' than the issue they are coming to you for? This can build more goodwill with clients and create a longer-term relationship than just a one-time issue.  Lead nurturing- educating clients far in advance of retaining them as a client.  Working in a shared space, o