Clienting

  On episode 12 of Clienting, Gyi Tsakalakis and Kelly Street were joined by Alex Barthet, a Miami Construction Lawyer with a growing practice that focuses on marketing via content and referrals to get clients. Alex shares his 9 tips for legal marketing based on 10 years of marketing mistakes his firm made before they got things right.  Here are Alex's 9 tips: 1. Claim your online profiles Claim and complete profiles on Google, Yelp, and Avvo. (All of these platforms have the potential to be highly visible when people search your firm.) Don’t forget the pictures.  2. Get online reviews Work hard to get online reviews on all of these platforms from friends, clients, and colleagues. Having reviews will immediately separate you from 98% of your competition who probably have no reviews. Think about it, when you Google a service you need, which of the businesses that pop up are you going to use: the one with no reviews, or the one with good reviews?  Google "Miami construction lawyer" and see how we stack up.  3.