Clienting

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.  We talked about:  Using different cards for different clients, based on your practice area or the type of client. Examples of good branding: Think Pink Law, Bye-Bye DWI Upwork or 99 Designs for logo and branding work on a budget Make sure you discuss expectations and have clear guidelines for any designer. How to think of and do branding? (the total experience of having a relationship with you): Crafting your logo and colors Identify yourself/your firm/your practice areas/etc Creating a tagline Feedback from people outside your firm What qualities do you want to exude Based branding on: Passion Personality  Persuasion https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120 Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/, https://www.thinkpinklaw.com/