Clienting

On this episode of Clienting, Gyi and Kelly are joined by Nicole Abboud, a new-age content marketing expert, and owner of Abboud Media. She hosts her own great podcast as well, Leaders Love Company, where you can learn more about leading a company and creating a great work life.  We talked about: How videos are not advertisements. The new way to think about a video is in the form of problem-solving. Video is no longer about you, it's about the client.  Tips: be in a place where you feel comfortable and won't be interrupted, share 1-2 tips, have a plan for what you'll say, share a story or statistics, ask people to share your video, create compelling content that is shareable What to use for videos: tripod, have a plan, schedule the videos, use your smartphone, make sure you consider lighting (try to be near a window for natural light or buy a selfie light) Where to put videos: Go where your audience is, which has become everywhere! Also, Youtube, the 2nd largest search engine. Consider the place you prefer t