Clienting

 Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers.   We answered the questions of: Who should you be marketing to?, What messaging do they want?, and How should you market to them? We discussed definitions of a Millennial and Gen Z person while keeping in mind that the year someone is born in does not define their entire personality or life decisions. What do Millennials and Gen Z value? Younger generations are used to less transparency and the ability to find answers for themselves, so online reviews and referrals from their social group are more meaningful in conjunction to make a purchase decision. They also value having options for the thing they are trying to buy or utilize. They want options for use and a variety of ways to get communicated to. Additionally, millennials, more than previous generations, have a higher expectation for a regular communication flow. This means that as a lawyer, you’ll need to make sure you ask about com