The Kindle Chronicles

Vice President and Principal Analyst, Forrester Research Interview starts at 12:02 and ends at 52:12 “We used Future Fitness to describe this concept, because we wanted to make it clear that it is not measuring a fixed attribute. This is not a personality trait. In fact, we avoid the word ‘trait’ deliberately, because although there are traits obviously related here, almost everything that we’re measuring is something that you can change--if you want to. If you want to become more future fit you can.” News Press release announcing all-new entry-level Kindle - March 20, 2019 All-New Kindle at Amazon.com 2018 Letter to Shareholders from Jeff Bezos Interview with James McQuivey “Introducing Forrester Future Fit: Are You Fit Enough to Share in a World of Intelligent Technologies?” by James McQuivey at Forrester.com - April 1, 2019 My previous conversation with James on TKC 538 in November, 2019 The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise, and Progress by Virginia Postrel To t