The Kindle Chronicles

Vice President and Principal Analyst at Forrester Research   Interview starts at 14:38 and ends at 41:53   It’s not about Amazon Echo, it’s about putting microphones in various contexts in your life. Plug one in, like a Glade air freshener, into your bathroom, one next to your bedstand, one in the hallway, one in the laundry, and pretty soon you don’t need Dash buttons. All you have is Alexa everywhere in your home. And you can have Alexa on your phone or in your car if you want, but but most of what Amazon sells you are thinking of in your home, in specific contexts. And so long as you have that microphone sitting everywhere, listening for you to wake it up by saying “Alexa,” that gives you frictionless commerce opportunities that are astonishing, really, compared to what we think of Amazon in 1998 when they were starting to do things like single-click ordering, and you think, “Wow, that was convenient.” We are so far past that now.   News Amazon Flex “What Amazon’s Uber-like delivery service means for the s