Drive Your Channel Productivity Globally

When managing any team, you must have processes in place to support your initiatives and help you streamline tasks more efficiently. This is especially true in the channel management.   Each type of channel’s lifecycle is essentially the same – recruit, onboard, enable, transact, and manage. It’s important that each of these components is considered when mapping out an overall channel strategy. After all, growth depends on the success of distribution partners.   Here, we highlight the 6 C’s of channel management and how you should be applying them.  1. Create The first step of your channel strategy is to know who your target partners are and how you’re going to create programs to support them. Channel programs serve as a foundation – for both the product you’re trying to sell and training. Consistently curating programs and relevant content can keep your partners engaged, and most importantly, informed. Knowing that you’ll have the latest information to aid in their efforts will undoubtedly keep t