Jill On Money With Jill Schlesinger

The Hidden DNA of Amazon, Apple, Facebook, and Google with Scott Galloway

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Sinopsis

Maybe I’m dating myself, but there was a time that whenever I would hear the “Big Four,” I would always think of the big four accounting firms...Ernst & Young, KPMG, Deloitte and PwC. Well, it’s now 2017, and the new, much bigger, Big Four are Facebook, Amazon, Google and Apple. Given their outsized share of the marketplace, not to mention our lives, are these companies monopolizing our lives in a negative way? Our guest this week, Scott Galloway, certainly thinks so. Scott is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2. In 2012, he was named one of the “World’s 50 Best Busi­ness School Professors” by Poets & Quants. In his first book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, Scott explores how these massive companies infiltrate our lives so completely that they’re almost impossible to avoid.  Why does the stock mark