Plughitz Live Special Events (audio)

The last two years have created a lot of new scenarios for the world. Particularly, the business world has had to adapt to a lot of adjusted scenarios. Much work has begun to be from home, rather than in offices. This forced IT to change the way they think of their corporate networks to allow for greater variability, while also protecting data. But, the biggest part of industries to be affected by the altered way of thinking has been events, like CES. Our good friend Steve Winter from Brotman-Winter-Fried discusses some of the changes and how to deal with them.Virtual versus physical eventsThe general consensus for businesses has been that virtual events are incredibly difficult and less productive. Even though the overall expense of setting up a virtual exhibit versus a physical one is significantly less expensive, the number of people you interact with is lessened. If you look at it from a pure numbers game, the more people you talk to, the more likely you are to interact with someone who might want to do b