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If you're reading this, there's a good chance you've heard of 8K video. But what is 8K video? Simply put, 8K refers to the resolution of the video - in other words, the number of pixels. 8K video has a resolution of 7680 x 4320, which is 16 times the resolution of 1080p HD! With consumer interest in 8K on the rise, now is the time for businesses to get on board and capitalize on this growing market. That's where the the 8K Association (8KA) comes in.As 8K content becomes more prevalent, it's important to have an organization that promotes the advancement of 8K video. The 8K Association is dedicated to accelerating industry-wide adoption of 8K content, products, and services. Their mission is to ensure the 8K ecosystem thrives, and they're doing this by establishing Work Groups to provide information about the state of the 8K ecosystem to consumers, organizations, and standards development groups.The history of the 8K AssociationThe 8KA was founded in 2017 by a group of key technology companies in the consumer