Carolina Weather Group

Tired of tornado warnings in other counties interrupting your television programming? Never again! New technology, beginning to roll out nationwide, could offer a solution. As broadcast stations across the country deploy ATSC 3.0, a standard more commonly known as NextGen television, a future where severe weather and breaking news coverage is geo-targeted to separate viewers in specific locations is possible. The new technology, which is expected to be in homes, vehicles, and mobile devices over the next decade, creates new possibilities for TV stations. Unlike traditional television, which broadcasts the same signal to all viewers within the coverage area, the new generation technology allows programming changes to be sent differently to different devices. Using Internet-based indicators received by the IPTV transmission, viewers not actively under a tornado warning could stay with regular programming, such as live sporting events, while viewers most impacted by life-threatening severe weather could watch li