Knowledge@wharton
The Lobster Mac ’n’ Cheese Mystery: Why Brands Mix High with Low
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:14:53
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Sinopsis
From designer street wear to lobster macaroni and cheese mixing high-end products with low-end elements is a big trend in marketing. New research coauthored by Wharton’s Jonah Berger examines why that’s happening and what it means for brands. See acast.com/privacy for privacy and opt-out information.
