Atlanta Real Estate Forum Radio

Chief Lead Converter Rick Storlie with Builder Lead Converter joins the Atlanta Real Estate Forum Radio podcast to discuss industry predictions as well as the importance of sales and marketing in the homebuilding industry. Storlie joins host Carol Morgan on the All About Real Estate segment and touches on the evolution of lead conversion. Since 1998, Storlie has been making a name for himself in the homebuilding industry. He began as a job site laborer, picking up garbage on construction sites, and worked his way up to sales and general management. In 2006, he founded New Homes Sales Coach offering coaching and marketing services for sales and sales management professionals.  In 2010, Storlie took on a software partner to fill the CRM gap for custom builders, designers and remodelers. The project spent 10 years in development and in 2020, Storlie compiled the valuable knowledge he accrued over the decades to form Builder Lead Converter. Storlie said, “We focus now more on a done-for-you platform where we su