As Told By Nomads

On today’s episode, Tayo chats with James Lam about what they believe is missing in today’s business world, why authenticity is pertinent to entrepreneurship, and how we can build our companies around our own personal genius.  After two of the three businesses that Lam created failed, he decided to take an introspective look at his entrepreneurship style.  And what he found was that, while yes, strategy and courage are important in creating a company, so is authenticity.  So he started to infuse his personality into his latest venture, Look Ahead Marketing, and that has made all the difference.  In an age where most marketing takes place on social media platforms, it can be easy to want to copy everyone else who is successful, especially when you’re just starting out.  However, TikTok and Instagram algorithms are notorious for being unpredictable, and forming your platform in someone else’s likeness does you no good.  So listen to today’s podcast, and learn how you, too, can