Visionary Life - Career| Inspired Living | Entrepreneurship

Lauren Shirreffs is the founder and CEO of 2Social, a women-led North American digital agency that delivers full service, community-minded marketing solutions to a growing roster of start-up and established brands. With an academic background in Fashion Marketing and Creative Writing, Lauren took her official dive into the world of social media in 2013 when she founded 2Social from the kitchen table of her King West, Toronto loft. Fast forward to today, Lauren and her team of brand nurturers, digital storytellers and passionate problem solvers have worked with over 200 brands and have offices in Toronto, Ontario and Los Angeles, California. The company supports all elements of online and offline marketing projects – from design, social media strategy and analytics to PR and event marketing. As a former personal trainer, Lauren loves all things wellness and is fuelled by an insatiable drive for success (And coffee. So much coffee). In this episode, we discussed: Why she decided to go back to school in her