Going Deep With Aaron Watson

Dawn Dickson is a serial entrepreneur that has launched four successful cash flow positive companies since 2002. Most recently, she splits her time between Flat Out of Heels (rollable flats for women to get relief from painful heels) and PopCom (a software solution to make vending machines more intelligent).   Dawn has an expertise in raising traditional and non-traditional business capital. In 2019, Dawn became the first female CEO globally to raise over $1 million using equity crowdfunding. This style of fundraising was made available by the JOBS Act, which was signed into law in 2012.   In this conversation, Dawn and Aaron get into a deep discussion of the stairstep approach to entrepreneurship. By starting as a consultant, graduating to a product business, and then moving on to software, Dawn has been able to build upon the knowledge, reputation, and capital she earned in each business. Sign up for a Weekly Email that will Expand Your Mind.   Dawn Dickson’s Challenge; Hop on an equity crowdfunding platf