Drive Your Channel Productivity Globally

It is an exciting time to be in the world of partner management. As the worldwide GDP grows and more advanced technology proliferates, go-to-market motions are being rethought constantly. Who would have thought a decade ago that Instagram would be a major influencer platform and companies would invest billions in promoting their brand ambassadors? Today’s partner management (PRM)  software is a part of that economic evolution, and a state-of-the-art PRM platform can enable seamless management of various partner types, including influencers and affiliate partners. In this article, we will explore what affiliate marketing is and how partner management software can help organizations onboard these types of partners. “Affiliate” is a term that has been around for centuries. The word comes from the Latin stem affiliare, meaning "to adopt". From a marketing perspective, affiliate refers to a person or an organization that is associated with your brand and willing to promote that brand to their customer base. In con