Drive Your Channel Productivity Globally

Affiliate marketing essentially refers to an activity where a third party – a person or an organization – promotes your brand to their connections or networks or audiences. Affiliate marketing management software allows you to automate the process of recruiting, engaging, enabling and managing such a marketing partner. In this article, we will explore what affiliate marketing management software is and how it works. What is affiliate marketing and how does it work? As we hinted at in the introduction, an affiliate represents your brand. Your brand could be a product or a service or even a person. Celebrities are individuals, but they are also their own brand. The goal of an affiliate marketing partner is to represent the brand and get paid in return for promoting it. This is the basic give-and-take relationship between an affiliate and a brand. Now, let’s talk a bit about what a brand is. When we think about brands, we traditionally think of big names, like Coca Cola, Nike, Samsung or Apple. All of these b