Marketing Mistakes (and How To Avoid Them)

In today’s episode, Stacy sits down with Alex Sinatra, who is the CEO and Founder of Your Potential For Everything, a strategic sports consulting business that helps women and minorities grow in the sports and esports industry. The two touch on Alex’s background in marketing, journalism, sports, and law, and discuss the ways in which student athletes can monetize their name and likeness. Alex shares what athletes should be way of when signing contracts for brand partnerships, as well as the importance of viewing athletes as a person, and understanding them outside of their sport. They also discuss the differences, and similarities, between influencers and athletes.