Marketing Mistakes (and How To Avoid Them)

In today's episode, Stacy sits down with Amanda Rabideau, who is the CEO of Arch Collective, a company that takes on a unique approach to marketing for post-A-series, B2B tech start ups. The two discuss why businesses should consider fractional CMO's and freelancers, as well as the benefits of hiring part-time employees. Amanda also shares her 3 step process for taking on clients, and why she favors working for companies that are specifically, post-A-series. She also provides tips on what businesses can do to make their freelance employees feel included in company culture.