Marketing Mistakes (and How To Avoid Them)

In this episode, Stacy sits down with Guy Bauer, who is the Founder and Creative Director of Umault, a video marketing agency that helps B2B businesses create content. Guy shares the steps one needs to go through in strategizing an ad, and he talks about the importance of making a decision based on effectiveness, and not time. In addition, he discusses what clients need to do in order to make the production process a bit easier. The two also discuss how to steer away from the “corporate video” and create an engaging video campaign.