Marketing Secrets

What started as one guy handing out business cards for hoverboards turned into a $10M dropshipping empire… And eventually became Zendrop, a software platform now integrated directly with ClickFunnels. In this episode of The Russell Brunson Show, I sit down with Zendrop founders Jared Goetz and Brad Kauffman to talk about how they built their fulfillment empire, the exact system they use to test 100+ products a week, and how YOU can now launch your own store super fast  without touching inventory or buying a single product upfront!! Insane, right!? If you’ve ever wanted to start an ecommerce business but didn’t know where to begin (or felt overwhelmed by products, suppliers, and tech), this episode will open your eyes to how simple it can actually be. Key Highlights: How Jared built a $10M store in 60 days… with zero inventory The “launch fast” mindset that separates successful sellers from stuck ones Why Zendrop ditched 1,000+ suppliers to build their own backend system How to spot viral product trends

In this episode of The Russell Brunson Show, I’m sharing Taylor Welch’s unforgettable Funnel Hacking Live presentation… a powerful deep dive into personal growth, belief systems, and what it really takes to unlock power and authority in your life. Taylor doesn’t just talk about success... he breaks down how to reprogram your identity, collapse time, and start operating from a completely different level of mindset and action. We talk about parenting, business, God, and the decision that led Taylor to give away his $78M company, all while giving you the exact belief and behavior shifts that helped him build (and rebuild) extraordinary businesses and a meaningful life. This isn’t your typical marketing advice… it’s the kind of internal work that unlocks everything else. Key Highlights: Why most funnels don’t convert (and why selling is the real problem) The difference between force and power in business The moment Taylor realized his identity was capping his income The “belief → emotion → action” framewor

If you're building a business online, at some point you’ve probably heard: “You need to create content.” But what does that actually look like? And how do you do it without burning out, dancing on TikTok, or spending 40 hours a week on Reels that nobody sees? In this episode of The Russell Brunson Show, I sit down with Eric Thayne… The creator, filmmaker, and author of Create, Don’t Capture.  He breaks down the exact system he used to go from $100K in debt to rebuilding his business entirely with organic content. We go deep on Eric’s viral framework (aka The 60-Second Perfect Webinar), how to turn everyday ideas into scroll-stopping videos, and why most people massively overcomplicate their content strategy. If you’re trying to grow an audience, get more eyeballs on your funnels, or just finally show up online consistently… You’re gonna love this episode!  The 60-Second Perfect Webinar: Eric’s viral video framework Why creating content is more important than running ads The fastest way to come up with

This episode of The Russell Brunson Show is for all the social media marketing folks out there. Or, pretty much anyone that wants to dial in their social media content and marketing with next level strategies that are working RIGHT NOW in today’s environment!  There’s a good chance you’ve seen my guest on this episode, but I had the chance to sit down with Adley Kinsman… AKA the queen of viral content!  Her videos rack up billions (yep, with a B) of views every single month.  We talk about how she went from bankrupt musician to one of the most influential creators on the planet... and how she did it without spending a dime on ads. We dive deep into the exact storytelling framework Adley uses to hook viewers, keep them watching, and turn casual scrolls into serious attention. She also breaks down how businesses of all sizes (even trash can cleaners and real estate agents) can use her system to dominate organic social, attract followers, and drive real sales. This one is part content strategy, part creative

In this episode of The Russell Brunson Show, I sit down with my head copywriter Heath… Who’s been quietly writing behind the curtain for the past five years.  And let me tell you… it was a blast to talk copy, creativity, and what actually makes great marketing work with one of the most talented people on my team!  We go deep on advertorials (what they are, why they work, and how they’re still crushing it today), plus Heath shares how improv, fiction writing, and a background in comedy helped him become one of the best direct response copywriters I’ve ever met. We also talk about nerding out on old ad copy, why I collect hundred-year-old Napoleon Hill manuscripts, and how lived experience always beats AI when it comes to great copy that connects. This one’s part masterclass, part origin story, and part love letter to the lost art of persuasion. And… 100% fun!  Key Highlights: The surprising way I accidentally hired Heath (and why his 40-minute “No thanks” video sealed the deal) What an “advertorial” actu

In this episode of The Russell Brunson Show, I share the wild story behind why I’m currently rocking a sling…and what ripping both of my biceps taught me about risk, purpose, and why playing it safe is a trap! You’ll also hear how an unpublished Napoleon Hill course from 1917 inspired me to level up not just as a marketer, but as a person. I break down 15 qualities Hill believed made someone unfireable, and they’re just as powerful today as they were 100 years ago. The good stuff never goes out of style or becomes irrelevant! We also talk about wrestling tournaments (You know… old dudes with replaced hips still chasing greatness), the true role of an advertiser, and why “a ship in a harbor is safe… but that’s not what ships are built for”! This one’s a personal one. It's part motivation, part business masterclass, and part time capsule from one of the greatest thinkers of all time. Key Highlights: The bicep story: Why I wrestled through torn arms—and don’t regret it Two types of “What ifs”—and which o

In this episode of The Russell Brunson Show, I break down one of the most important lessons I’ve ever learned in marketing and business: Every company has one funnel that rules them all!  …and the faster you identify and optimize yours, the faster you grow! I share the same framework I taught at Funnel Hacking Live this year, walking through the difference between acquisition funnels (how you acquire customers) and monetization funnels (how you make money from them after). Most people launch 10 funnels hoping one works… but the real secret is knowing which one deserves 90% of your attention, budget, and traffic. We also dive deep into the numbers from my own businesses… Including ClickFunnels, Prime Mover, Dan Kennedy’s legacy brands, and more.  And I reveal how each one has a different “one funnel to rule them all” depending on the market and business model. If you’ve ever felt stuck, overwhelmed, or spread too thin trying to launch too many offers, this episode will snap everything into focus. Key Highl

In this episode of The Russell Brunson Show, I take you behind the scenes of my annual return to the wrestling mat… A ritual that’s become one of the most important parts of my life! You’ll hear the entire journey leading up to this year’s tournament: the late-night practices, the 25-pound weight cut, the broken sauna, the two dislocated arms, and yes… the back-to-back bicep tears (both arms!). It’s crazy. It’s painful. And I’d do it all over again. Because this isn’t just about wrestling, it’s about doing the thing that makes you feel alive. Whether that’s building funnels, writing books, or chasing down a long-lost passion from your youth… This episode is a reminder to stop waiting, stop playing it safe, and start living. Key Highlights: Why I wrestle every year (and how it impacts every part of my life) The brutal (and hilarious) reality of cutting 25 pounds in 5 days What two torn biceps taught me about pain, purpose, and joy How I used mindset to show up in Hawaii as a better husband and dad — eve

This episode of The Russell Brunson Show might be the most important conversation you didn’t know you needed. In this episode, I sit down with Stacey and Paul Martino - founders of Relationship Development® - to dive deep into a skill set that has radically improved my marriage, my relationship with my kids, and even how I lead my team at work! Stacey and Paul share the personal story behind their breakthrough framework that helped save their own marriage, and has since helped thousands of others do the same. You’ll learn why traditional couples therapy fails, how demand relationship is quietly destroying connections, and what you can do instead (even if your spouse isn’t on board)! Marketing and sales strategies are cool… But none of it matters if your life at home and your relationship with others is a mess. That’s why this episode is absolutely critical for so many entrepreneurs out there! Key Highlights:  The difference between personal development and relationship development Why it only takes ONE p

In this episode of The Russell Brunson Show, I sit down with Taylor Welch, the founder of The Wealthy Consultant. Taylor has built and scaled multiple businesses, and in our conversation, we go deep into some of the unconventional strategies that have fueled his success! Taylor shares what he calls the Revolving Pricing Method, a pricing strategy that breaks away from the typical high-ticket model by combining an upfront onboarding fee with ongoing monthly payments - ensuring profitability while increasing client retention. If you've ever struggled with recurring revenue, this concept will change how you structure your offers. We also discuss why traditional book funnels are broken and how Taylor is leveraging pamphlets… I.E. small, hyper-specific digital products that quickly establish authority, create desire, and seamlessly lead to high-value offers. This "lost marketing strategy" dates back to the 1700’s, and Taylor reveals how he’s using it to drive massive engagement and sales. Lastly, we dive into h

In today’s episode of The Russell Brunson Show, we wrap up the final installment of Day with Dan, where Dan Kennedy and I dive deep into the sales and marketing formula behind market disruption, radical positioning, and how to attract massive attention (whether positive or negative) to dominate your industry. If you’ve ever asked yourself how industry titans like Steve Jobs, David Ogilvy, and Joe Rogan built unstoppable brands, this episode uncovers the repeatable blueprint behind their success. The reality? Becoming a true authority isn’t about playing it safe, it’s about challenging the status quo, embracing controversy, and strategically leveraging both support and opposition to your advantage. Key Highlights: Why all market leaders follow a formula - and how you can apply it The critical role of books, media, and controversy in building industry authority How opposition drives traffic and makes you impossible to ignore The real reason most entrepreneurs fail to break through, and how to avoid their

In this episode of The Russell Brunson Show, we’re diving deeper into how to break into a market, dominate an industry, and attract massive attention - even if it means creating controversy along the way. This is part three of my Day with Dan interview from Funnel Hacking Live 10, and today, we’re talking about the power of positioning, theatrical marketing, and leveraging opposition to your advantage. If you’ve ever wondered why some brands skyrocket while others stay stuck, this episode reveals the hidden playbook behind disruptive marketing. The truth? The biggest names in business didn’t just fit in… They made themselves impossible to ignore!. Key Highlights: Why every successful disruptor needs a big villain - and how to position yourself against it The power of stunts and theatrical marketing (and why playing it safe is the fastest way to be forgotten) How controversy fuels attention, authority, and customer loyalty Why industry opposition can be your greatest asset (if you know how to use it)

In this episode of The Russell Brunson Show, we’re continuing the Day with Dan series from Funnel Hacking Live 10 in Las Vegas. If you’ve ever wondered how to truly disrupt your market, attract the right customers, and position yourself as the go-to authority, this episode is for you. Dan and I dive into the three core marketing and sales strategies that separate industry leaders from everyone else. Most entrepreneurs follow outdated rules without realizing they were designed to keep them stuck. But when you challenge the status quo, you gain the power to rewrite the game in your favor. It’s a crazy secret that so many entrepreneurs miss, and you have to learn it! Key Highlights: The Radical Big Idea - why every market leader has a bold message that cuts through the noise The Heretic Position - how challenging the industry “experts” instantly attracts loyal customers The Man on the White Horse - why disrupting the market isn’t enough, you need to provide the right alternative Why most sales managers

In this episode of The Russell Brunson Show, I’m bringing you something super special - the first of a four-part series featuring Dan Kennedy from our Day with Dan at Funnel Hacking Live 10 ‘The Last Dance’. If you’ve ever felt like your business is different, that the usual marketing strategies don’t apply to you, or that breaking into a market is harder than it should be, this episode is going to shift your perspective. Dan and I dive into the biggest mistake entrepreneurs make: believing their business is unique when it comes to marketing and sales. The truth? All businesses follow the same core structure… Attracting customers, converting them into buyers, and maximizing revenue.  Those who succeed are the ones who understand this and leverage it to their advantage. Key Highlights: Why the belief that "my business is different" is killing your success How every industry has hidden power structures, and why breaking the rules is the key to market disruption The fundamental marketing principle that app

Today on The Russell Brunson Show, we’re diving deep into the master key that unlocks success in all areas of life! …Not just business, marketing, and selling. It’s the one concept that separates those who break through from those who stay stuck. If you’ve ever wondered why you keep repeating the same mistakes, struggle to take action, or feel trapped in a cycle, this episode will completely rewire the way you think about success. At the heart of all personal and business growth is one critical element: pattern interrupts. The difference between those who succeed and those who don’t isn’t intelligence, talent, or resources… It’s their ability to recognize, break, and rebuild patterns. It doesn’t matter if it’s business, marketing, relationships, sales, health, or leadership, success is about identifying the subconscious loops that keep you stuck and replacing them with patterns that drive results. Key Highlights: The hidden force controlling your actions and why most people never break free How your subco

In this episode of The Russell Brunson Show, we’re diving into a critical yet often overlooked aspect of business success… leadership and vision. If you want to scale your company, attract top talent, and build a movement that fuels your marketing and sales, mastering visionary leadership is non-negotiable. Your role as an entrepreneur isn’t just to sell products, it’s to create a vision that customers, employees, and partners want to be part of. But how do you capture that vision in the first place? And once you have it, how do you cast it in a way that builds momentum, increases conversions, and positions your brand as a market leader? Key Highlights: Why a clear vision is your most powerful sales and marketing tool How to step up as a leader and set standards that attract loyal customers and team members The three mandates of leadership that will make people want to follow you Why energy and positioning are critical for increasing conversions and engagement The biggest mistake leaders make when comm

In this episode of The Russell Brunson Show, I’m pulling back the curtain on a powerful strategy I’ve been quietly perfecting for the past four years… I call it the Content Launch Funnel. I love this funnel because it allows you to email your list daily without burning them out while simultaneously converting more people into buyers!  Seems to good to be true, I know, but it isn’t! Forget traditional product launches, this approach wraps your offers in value-driven content… Like candy!  You’ve heard, “A spoon full of sugar helps the medicine go down.”  Yea, it’s like that. The Content Launch Funnel makes it feel like you’re giving instead of selling. If you’ve ever struggled to keep your audience engaged or wanted a way to increase conversions without annoying your list, this is the strategy you need. Key Highlights: Why traditional email promotions burn out your audience - and how to fix it The Content Launch Funnel formula that makes your list want to hear from you daily How to wrap your offers in

In this episode of The Russell Brunson Show, I’m diving into one of the biggest secrets behind explosive business growth - momentum. Most marketers launch a product, see some initial success, and then stop!  It boggles my mind because they lose all the traction they’ve built. But if you understand how to keep momentum rolling, you can double your sales and 10X your profits - without spending more on ads! I’ll break down the launch within the launch strategy, show you how to capture customers while they’re in a buying mindset, and reveal the exact steps I’ve used to scale ClickFunnels beyond what most people think is possible. Key Highlights: Why most launches fail to generate real profit and how to fix it The “launch within the launch” strategy that maximizes revenue with zero extra ad spend How to keep buyers in heat so they continue buying from you The three-step framework to turn every campaign into a momentum machine How I’ve used this exact strategy to fuel ClickFunnels’ insane growth If you wan

This is a special episode of The Russell Brunson Show, because it’s not just a normal podcast. It’s my keynote speech from the last ever FHL! I had a lot of time to think about what I’d say to kick off the event and get everyone ready for the next four days. And after thinking for weeks, it finally hit me! If I can pass one thing on… I want people to step into their purpose and change the world!  So, in this episode, I’m diving deep into what I call the entrepreneurial calling, sharing the powerful idea that success isn’t just about money or tactics but about stepping into your purpose. I’ll share some of my fears, struggles, and breakthroughs that came with answering the call to make an impact. And I’ll share a few personal stories too!  Many people dream of success but get stuck in fear, uncertainty, and hesitation. In this speech, I’ll unpack the hero’s journey that every entrepreneur must embark on - from hearing the call to make a difference, to facing resistance and ultimately stepping into your role

Most businesses sell products… The best businesses create movements!  In this episode of The Russell Brunson Show, I’m breaking down what it really takes to build a movement instead of just selling something. If you want to gather a loyal audience, create lasting impact, and turn customers into die-hard fans, this is the episode for you! Key Highlights: The two essential elements every successful movement is built on Why writing a book is the foundation for building a loyal following How hosting an industry event cements your authority and attracts your dream customers The difference between selling a product and leading a movement How ClickFunnels became more than just software—by building a movement of Funnel Hackers Why legacy comes from creating something bigger than yourself Building a movement isn’t just about making more sales… It’s about creating real impact and giving people something to rally behind. If you want to attract a loyal audience, establish long-term authority, and build a brand t