Marketing Secrets

Most entrepreneurs struggle to finish what they start. They jump from one idea to the next, never getting their projects across the finish line. In this episode, I break down exactly how I get so much done - from launching multiple companies to rolling out new funnels, events, and content at lightning speed. If you feel like you’re constantly spinning your wheels but not making real progress, this is the episode you need. Key Highlights: The secret to actually finishing what you start – Most entrepreneurs are great starters but terrible finishers. I’ll show you how to break the cycle and complete the projects that will grow your business. Why deadlines are everything – I don’t just set goals—I set letter gold deadlines that never move. I’ll explain why this mindset shift is the reason we get so much done so fast. How to compress time and get more done in a week than most do in a year – It’s not about working harder—it’s about working smarter. I’ll share how we execute projects at record speed. T

Most people build a funnel first and then try to find traffic. But that’s completely backward! In this episode, I share why your number one focus should be gathering an audience long before your funnel launches. I’ll break down the exact strategies I’ve used to dominate in marketing. Whether it's building ClickFunnels into the category leader or creating products that people are already lined up to buy. If you’re struggling to get momentum, this episode is for you. Key Highlights: Dig your well before you're thirsty - If you wait until your funnel is live to build an audience, you’ve already lost. The two paths to traffic - Working your way in (free strategies) vs. buying your way in (paid ads). You need both, but I’ll tell you where to start. The power of relationships - Most successful marketers don’t rely on ads alone. I’ll show you how connecting with the right influencers can send a flood of traffic your way. Why publishing content is non-negotiable - You can’t just build an offer and hope peopl

What separates successful entrepreneurs and marketers from those who struggle? It’s not just strategy… values! In this episode of The Russell Brunson Show, I break down the essential principles that drive long-term success in business, marketing, and selling. I’ll share the core values we developed inside our company, Prime Mover, and explain why setting the right standards can elevate your business, your team, and your ability to influence and sell effectively. You’ll hear the lessons I’ve learned from top business leaders, personal mentors, and even my own experiences in wrestling that shaped these principles. Key Highlights: The role of “values” in sales, marketing, and business success, and why most entrepreneurs overlook them. How structuring your company around growth, contribution, and extreme ownership creates a winning culture. Why the best marketers and business owners funnel hack first instead of starting from scratch. The hidden power of over-delivering and how it turns customers into lifelong

Today, we’re diving into one of the most important principles for success in marketing, sales, business, relationships, and life: the Law of the Harvest. In this episode of The Russell Brunson Show, I break down how the seeds you’re planting today, through your habits, strategies, and mindset, determine the results you’ll reap tomorrow. This is applicable to more than just marketing and selling. Whether you’re trying to grow your business, improve your health, or strengthen your relationships, understanding and applying the Law of the Harvest is the key to achieving long-term success. We’ll talk about how to identify the right strategies, create daily habits that make planting seeds automatic, and focus your energy on areas of life that matter most. I’ll also share personal stories, from my wrestling days to building ClickFunnels, that illustrate how consistent effort over time leads to bountiful results. Key Highlights: The 3 steps to applying the Law of the Harvest in any area of life: strategy, habits, an

In this episode we’re diving into one of the most powerful forces driving success in marketing, sales, and life: desire. I break down the three steps to understanding and amplifying desire - not just for your customers, but for yourself and the people you want to influence. Whether you’re trying to boost sales, refine your marketing strategies, or motivate yourself to reach new goals, learning how to harness and amplify desire is the key to unlocking success. We’ll talk about how to identify existing desires, connect those desires to the results you’re offering, and amplify them to create unstoppable momentum. I’ll also share personal stories - from wrestling, parenting, and even building ClickFunnels - that reveal how desire has shaped who I’ve become in both business and life. Key Highlights: The Three Steps to Desire: Identify, connect, and amplify to influence and motivate. Why desire is the foundation for successful marketing, selling, and personal development. How to inspire desire in your custome

In this episode of The Russell Brunson Show, we dive deep into the powerful concept of one-to-many selling and marketing - how to scale your message and grow your business by presenting to groups rather than individuals. Dan’s insights are not only brilliant but also practical, especially for traditional and local businesses looking to leverage these strategies in their industries. Dan has been my go-to source of inspiration and knowledge on selling for nearly two decades, from attending his masterminds early in my career to listening to his courses daily as I built ClickFunnels. Now, as the owner of his company, I get the privilege of interviewing him regularly, and today’s “group sales” conversation is packed with actionable strategies and timeless wisdom. Key Highlights: The power of one-to-many selling: Why it’s the most efficient and profitable way to grow your business. Real-world examples: How traditional businesses like chiropractors, real estate agents, and financial advisors can use these strategi

Today, we’re diving into one of the biggest challenges that holds us back from success: fear. In this episode of The Russell Brunson Show, I explore how fear impacts our ability to achieve our goals and how to overcome it. Drawing inspiration from a powerful book written over 100 years ago by Dr. Frank Crane, I’ll share timeless lessons on conquering fear and turning it into a force for growth. We often think success is about tactics and strategies, but the truth is, it’s 90% mindset and psychology. I break down four essential lessons for dealing with fear, from changing how we interpret it to facing worst-case scenarios head-on. Whether it’s fear of failure, fear of judgment, or fear of the unknown, this episode will give you the tools to face it and move forward. Key Highlights: The psychology of fear: Why it’s the biggest obstacle to success and how to break its hold. Lessons from Dr. Frank Crane’s book Fear: Insights that are as relevant today as they were in 1921. Four steps to conquer fear: Practi

Today, I’m thrilled to introduce not just a new episode but a completely rebranded podcast: The Russell Brunson Show! This transformation represents a shift, not only in the podcast’s name but in its format and focus. After years of being boxed into the “Marketing Secrets” space, I’m excited to expand into conversations about marketing, sales, personal development, and the stories of impactful individuals throughout history. This evolution allows me to bring you more value, more insights, and more variety—all while staying true to what you’ve loved about the show. In this premiere episode, I take you back to where it all started: from Marketing in Your Car to Marketing Secrets, and now, to The Russell Brunson Show. I share some pivotal moments from my entrepreneurial journey, discuss why 2024 was one of the toughest years in my life and business, and outline six key areas I’m focusing on in 2025 to ensure massive growth. These six principles aren’t just guiding me—they’re strategies you can use to scale your

Recently I had the chance to hop onto another one of our One Funnel Away Challenge Q&A calls, and it was incredible. These calls always spark engaging discussions, and this time was no different. We tackled a range of fascinating questions from participants, each one brimming with insights applicable to anyone working to grow their business. Whether you're fine-tuning an offer, struggling with audience targeting, or figuring out how to raise prices confidently, this episode has you covered. I even shared some of my favorite strategies for getting unstuck in business and creating momentum. In this episode of the Marketing Secrets Podcast, you'll hear me address some tough yet universal questions, like how to sell to an audience that doesn’t yet know what it truly needs and how to pivot your messaging to resonate better. We also explored the importance of charging what your work is worth—not just for profitability, but to ensure your audience values and implements what you offer. Plus, I shared the story of how

This episode of the Marketing Secrets podcast is one you don’t want to miss. Myron Golden and I teamed up to deliver an incredible session on "Persuasion Secrets," where we shared our best closing techniques to help you influence and sell like never before. From mastering the psychology of persuasion to implementing strategies that generate massive conversions, this episode is packed with insights that can transform your approach to selling. Whether you’re presenting on stage, hosting webinars, or creating engaging content, these techniques will give you the edge you need. Throughout the episode, Myron and I share actionable insights that have helped us close rooms of thousands and generate millions in revenue. From leveraging social compliance to building trust with the "all my cards on the table" approach, we dive deep into the psychology of influence and how to apply it to your business. Key Highlights: Social Compliance: The art of micro-commitments to guide audience behavior. Trial Closes: Using simp

On this episode of the Marketing Secrets podcast, I dive into one of the most powerful strategies for entrepreneurs—becoming the "category king" of your market. This concept, inspired by the book Play Bigger, is all about creating and dominating entirely new categories rather than competing in crowded, existing markets. The episode kicks off with a segment from a recent YouTube video where I introduce the idea and discuss its importance, followed by highlights from a presentation I delivered to my Inner Circle mastermind group. We explore what it truly means to be a category king, how to differentiate in red oceans, and why identifying and solving one clear problem for your market is the foundation of category design. These strategies aren't just theory—they've been the cornerstone of ClickFunnels' success, helping us carve out a brand-new market category for sales funnels. Key Highlights: Understanding "Category Kings": Learn why creating a new category is more powerful than competing in existing ones. The

In this episode of the Marketing Secrets podcast, I’m thrilled to bring you part two of my exclusive interview with the legendary Dan Kennedy, recorded during our unforgettable Day with Dan event at Funnel Hacking Live. As we gear up for FHL 10, the final chapter of this incredible journey, Dan’s wisdom takes center stage again, providing invaluable strategies for entrepreneurs ready to disrupt norms and lead with boldness. This conversation dives deep into the principles of niching, the psychology of pricing, and the art of leapfrogging industry conventions. Dan and I explore the transformative power of targeting specific subcultures and how narrowing your focus can exponentially increase your business impact. From dissecting sales psychology inspired by Zig Ziglar to creating scarcity-driven demand, this episode is packed with actionable insights. Dan also unveils the art of storytelling and positioning, sharing how these timeless techniques have driven his success and can fuel yours. Key Highlights: The

In this episode of the Marketing Secrets podcast, I’m taking you back to one of my most transformative conversations with Dan Kennedy during our last VIP Day event. As we approach the final Funnel Hacking Live, this episode is part one of a special two-part series revisiting that iconic day. Dan’s insights during this interview inspired this year’s Funnel Hacking Live theme: "Waiting for the Radical to Arrive." Together, we discuss the elements of success, the courage to challenge industry norms, and the power of standing out as a true innovator. Throughout this conversation, Dan and I delve into timeless lessons for entrepreneurs and marketers. From identifying and fixing broken systems to understanding the psychology of success, we uncover strategies that can elevate your business. Dan shares his expertise on how leaders who dare to break away from dogma become magnetic forces, attracting those seeking real change. This episode provides not just insights but also a glimpse into the brilliance you can expect

Welcome back to the final segment of our big Selling Online VIP Q&A event, and the diversity of questions truly showcased the universal power of the frameworks we teach. From scaling niche businesses to overcoming challenges in lead generation, this episode of the Marketing Secrets Podcast is packed with insights for every level of entrepreneur. Whether you're running a wedding entertainment agency, launching a new product, or navigating the complexities of MLM, the strategies we discuss can help you break through. During this session, we dove deep into personalized solutions for various industries. I shared actionable advice on everything from optimizing ad costs to mastering evergreen webinars that convert. We also explored how storytelling and framework-based pitches can transform how you approach your audience and create lasting impact. Key Highlights: Webinar Strategies: Learn how to create effective evergreen webinars for high-ticket offers and time-sensitive markets. Content to Conversions: Discove

Welcome to another segment of our lively “Selling Online” Q&A session, where we dive into more of the most pressing questions from our incredible community. It was an energetic follow-up to our previous VIP session, packed with actionable strategies and personal stories that can help take your business to the next level. From tackling Dream 100 campaigns to leveraging unique marketing strategies, this episode is all about turning big ideas into real-world results. We covered a variety of intriguing topics, ranging from personalizing outreach for high-impact connections to the art of leveraging live and recorded webinars to scale your offers effectively. Whether you’re trying to master cold outreach, refine your niche, or explore new pricing strategies, there’s something here for everyone. Key Highlights: Dream 100 Strategies: Learn how to make meaningful connections and follow up effectively using personalized video messages. Webinar Magic: Discover the power of live and pre-recorded webinars and which st

Welcome back to the Q&A session I recently had with members of our vibrant Selling Online community. These sessions are always a highlight for me because they showcase the incredible diversity of challenges and opportunities faced by entrepreneurs across various industries. In this episode, we tackled everything from scaling strategies to creating irresistible offers and building long-term engagement with your audience. One key takeaway from this part of the discussion was the power of personalized and innovative marketing tactics. We explored how sending memorable "shock and awe" packages, implementing a Dream 100 campaign, and leveraging direct mail combined with digital retargeting can help you stand out in crowded markets. These strategies are game-changers for businesses looking to build relationships with high-value clients. Here are some of the standout questions and insights from this episode: How do I generate traffic and connect with decision-makers in corporate settings? What’s the best way to st

This week on the Marketing Secrets podcast, I hosted another exciting Q&A session packed with game-changing strategies for entrepreneurs, business owners, and marketers looking to level up their game. These sessions are where the magic happens as I dive deep into your questions and challenges, offering tailored advice and actionable solutions. We tackled a variety of challenges this time, from attracting high-caliber clients to fine-tuning complex offers and crafting the perfect pitch for niche audiences. I shared insights on identifying unique frameworks that differentiate your business, leveraging storytelling to sell high-ticket offers, and structuring events that drive value and engagement. For those wrestling with market segmentation or feeling overwhelmed by broad opportunities, we uncovered the power of niching down and leading with what truly lights you up. Key Highlights: Attracting Premium Clients: Learn how to create offers and events that draw top-tier audiences. Simplifying Complex Offers: Di

Recently, I had the pleasure of interviewing Aggie Lal, a truly inspiring entrepreneur with an incredible story. Aggie’s journey took her from being a travel influencer to a bestselling author and biohacker, all while building a thriving business using ClickFunnels. In this episode of the Marketing Secrets podcast, Aggie shares how she turned life’s challenges into opportunities, crafting a unique path that blends health, biohacking, and entrepreneurial spirit. We dive into her fascinating story, starting with a year-long Pacific sailing adventure fraught with near-death experiences, which set the stage for her transformation. Aggie details how her career evolved from Instagram influencer to health advocate after facing personal health struggles. Her bestselling book, Biohacking Like a Woman, captures these lessons, showing others how to align health strategies with their unique cycles. Whether it’s sharing her approach to challenges or building a lifestyle app, Aggie reveals how she keeps her business nimble

I had the opportunity to host a Q&A session with members of our One Funnel Away community, where we tackled challenges, refined strategies, and explored creative solutions for their funnels and business growth. This episode of the Marketing Secrets Podcast dives into real-life scenarios and the hands-on advice that can take your marketing efforts to the next level. From overcoming launch delays to optimizing webinar registration pages, we covered a range of topics that are critical for entrepreneurs and marketers striving to make an impact. Listening to these questions and the advice I shared will provide actionable insights you can implement immediately in your business. Key Highlights: Overcoming Funnel Delays: Strategies to create noise and drive traffic to time-sensitive challenges with limited time. Crafting High-Converting Registration Pages: Learn how specificity and curiosity drive opt-ins for webinars and challenges. Pricing for the Right Audience: Why raising prices can attract higher-quality

In this episode of the Marketing Secrets podcast, I had an inspiring conversation with the Wealth Twins, the recipients of our first-ever Prime Mover Award. This award is given to entrepreneurs who achieve $10,000 in revenue using a one-to-many presentation—a milestone the Wealth Twins reached by overcoming challenges, refining their approach, and staying consistent. In this episode, they share their incredible journey from working on Wall Street to teaching financial literacy and building a business that empowers others to invest confidently and achieve financial independence. We dive into the hurdles they faced while creating their first offers and presentations, including their early struggles with webinars, technical difficulties, and learning the art of selling online. What makes their story truly remarkable is their relentless focus on iterating and improving each step of the way. They explain how they transitioned from selling a standalone course to crafting a complete offer that includes tools, tutori