Marketing Secrets

I had the opportunity to host a Q&A session with members of our One Funnel Away community, where we tackled challenges, refined strategies, and explored creative solutions for their funnels and business growth. This episode of the Marketing Secrets Podcast dives into real-life scenarios and the hands-on advice that can take your marketing efforts to the next level. From overcoming launch delays to optimizing webinar registration pages, we covered a range of topics that are critical for entrepreneurs and marketers striving to make an impact. Listening to these questions and the advice I shared will provide actionable insights you can implement immediately in your business. Key Highlights: Overcoming Funnel Delays: Strategies to create noise and drive traffic to time-sensitive challenges with limited time. Crafting High-Converting Registration Pages: Learn how specificity and curiosity drive opt-ins for webinars and challenges. Pricing for the Right Audience: Why raising prices can attract higher-quality

In this episode of the Marketing Secrets podcast, I had an inspiring conversation with the Wealth Twins, the recipients of our first-ever Prime Mover Award. This award is given to entrepreneurs who achieve $10,000 in revenue using a one-to-many presentation—a milestone the Wealth Twins reached by overcoming challenges, refining their approach, and staying consistent. In this episode, they share their incredible journey from working on Wall Street to teaching financial literacy and building a business that empowers others to invest confidently and achieve financial independence. We dive into the hurdles they faced while creating their first offers and presentations, including their early struggles with webinars, technical difficulties, and learning the art of selling online. What makes their story truly remarkable is their relentless focus on iterating and improving each step of the way. They explain how they transitioned from selling a standalone course to crafting a complete offer that includes tools, tutori

Recently, I had the privilege of sitting down with Simon Devlin, a brilliant entrepreneur from Australia who’s mastered the art of blending offline and online business strategies. Simon runs a unique cigar business that combines the exclusivity of private clubs with powerful marketing principles. What makes Simon’s journey remarkable is how he has applied continuity, ascension models, and direct-response marketing to transform a traditional retail business into a thriving membership-based community. In this episode of the Marketing Secrets podcast, we explored how Simon started with a small cigar shop and grew it into a luxurious experience with tiered memberships, private lounges, and engaging customer interactions. From his early inspiration through Dan Kennedy’s teachings to building a systemized return path, Simon shares strategies that any entrepreneur can adapt—whether their business is online or offline. His approach to creating an unforgettable customer experience while driving retention and loyalty o

On this episode of the Marketing Secrets podcast, I dive deep into the theme of resistance with insights drawn from one of my all-time favorite books, The War of Art by Steven Pressfield. Resistance is that unseen force that stops us from doing what we’re meant to do—whether it’s starting a business, creating content, or pursuing personal growth. In this two-part episode, you’ll hear the highlights from my YouTube video about overcoming resistance and then a special hour-long interview I had with Steven Pressfield himself. It’s a must-listen for anyone looking to win the daily battle against their internal obstacles. Steven and I explore how resistance manifests in our lives, its deceptive lies, and the strategies to defeat it. We also discuss Steven’s personal journey, his groundbreaking works, and his profound insights into creative endeavors. This conversation will resonate not just with writers and artists, but with entrepreneurs, athletes, and anyone striving to live their calling. Key Highlights: Expo

Recently, I sat down with Kathryn Jones Lish, an expert in joint ventures and partnerships, for an insightful episode of the Marketing Secrets podcast. Kathryn and I dived deep into a tactic that played a pivotal role in building ClickFunnels to $10 million in revenue without a single ad purchase during its first two years: joint ventures. We unpacked how these partnerships can provide a powerful alternative to paid advertising, offering a scalable and sustainable way to drive traffic and sales. Kathryn shared her incredible journey, starting from her dorm room with limited resources to mastering the art of joint ventures. We discussed the framework she developed for creating successful collaborations, including how to identify complementary partners, position your offer effectively, and use step-by-step systems to ensure both parties achieve their goals. Her approach has delivered transformative results, and she offers actionable insights that anyone—from beginners to seasoned entrepreneurs—can implement. Ke

In today’s episode of the Marketing Secrets podcast, I dive into one of my favorite strategies: creating and leveraging noise to make your products irresistible. I know firsthand how crucial it is to capture attention in a crowded marketplace, and today I’m sharing insights to help you do just that. We explore the difference between making your own noise versus aligning with noise that already exists in your industry. Both approaches have their pros and cons, but there’s a lot of potential in strategically using trends and events to drive traffic and boost sales. I share practical ways to capitalize on seasonal and cultural events, whether it's major sports matches or the wave of New Year's resolutions. It’s about harnessing the energy already present and riding that wave to introduce your offers. These tactics may seem simple, but they can be game-changers in connecting with your audience at the right moment. Key Highlights: Understanding the importance of creating a reason for your customers to buy now. H

Recently, I had the pleasure of speaking with the incredible Kathryn Jones Lish, a powerhouse in the funnel-building world. Kathryn first came into the ClickFunnels ecosystem back in 2015 and has since made an impressive career out of building and designing high-converting sales funnels. We just wrapped up the "Sell Sales Funnels Challenge" at the ClickFunnels office, and in this episode, we dive into how anyone can turn funnel building into a lucrative business. Kathryn shares her journey from college student to successful entrepreneur, driven by a passion to impact both her family and the world. Kathryn's story is one of transformation and purpose. She recounts her experiences, including early struggles, learning how to market online, and how she found ClickFunnels. We also discuss the resistance she faced, such as personal challenges that tested her entrepreneurial aspirations. Despite the doubts of others, Kathryn's faith in her vision empowered her to design a life that balances family and a thriving car

In this exciting conclusion of the five-part Atlas Shrugged interview series on the Marketing Secrets podcast, I sat down with Josh Forti for a deep, engaging, and sometimes humorous conversation that delves into entrepreneurship, leadership, and the philosophical ideas inspired by Ayn Rand’s famous book. We had been talking for over three hours, starting our session late at night and continuing into the early hours, but the energy and insights made it all worthwhile. Josh and I explored the importance of having role models and mentors, especially as you climb higher in the business world. We discussed who I look up to in business and life, from companies like Salesforce to individuals like Tony Robbins. We shared stories about the balance between ambition and faith, and the incredible impact of following a calling or purpose that feels bigger than oneself. One of the most moving parts was discussing Tony Robbins' sincerity and the profound moments I've experienced with him, both on and off stage. Here are so

On this episode, I take you on a journey into the world of hypnotic selling and how you can use these techniques to boost your sales and influence online. Now we’re trying something new with this content, in which we reference the powerful lessons I learned from Darren Stephens, an expert hypnotist and public speaker, alongside strategies I’ve refined over the years from studying hypnosis and its impact on sales. In the future, we may even pivot to calling this the Selling Online Podcast, but hopefully you enjoy this new format! For this episode, I wanted to deliver a unique experience, combining my eight hypnotic selling secrets with a special replay of Darren’s legendary presentation from the second Funnel Hacking LIVE event. I begin by sharing my journey of discovering how hypnosis principles can be ethically applied to marketing and sales, using subconscious persuasion to connect with and influence your audience effectively. I dive into concepts like using suggestions to bypass the conscious mind, creatin

In this episode of the Marketing Secrets podcast, I continue my in-depth conversation with Josh Forti, exploring the ideas in Atlas Shrugged and diving into the intersection of personal beliefs, entrepreneurship, and family values. Throughout this series, we’ve tackled sensitive subjects like religion, politics, and the evolving role of family, all framed within the philosophy of Ayn Rand’s classic. In this fourth installment, Josh and I examine the driving forces behind entrepreneurship, the challenges of staying true to core values, and how these principles influence both business and personal life. Josh and I discuss how our upbringings and relationships with our parents shaped our outlooks and entrepreneurial spirits. We reflect on how pivotal those early family values were to our development, particularly the roles of our fathers as hardworking role models and our mothers as sources of unconditional support. We also talk about the significant impact of maintaining a balance between masculine and feminine

Hey everybody, welcome back to the Marketing Secrets podcast! I just finished up a fantastic session answering some top questions in the One Funnel Away Challenge, where we dove deep into core selling frameworks and the strategies to make them work effectively. It was a great chance to connect with everyone and tackle areas where people commonly get stuck, especially with the “Who, What, Why, How” script and the Epiphany Bridge. In this episode, I break down these foundational scripts and how they can evolve to suit different contexts, from short ads to high-ticket webinars. I also cover how to adjust your positioning to boost conversions, plus a look at the “Perfect Webinar” approach and how to maximize it for bigger offers. Key Highlights: Understanding the Epiphany Bridge: How this storytelling approach establishes connection and builds trust in your offers. Who, What, Why, How Script: Why this simple structure is essential for quick pitches and short-form sales. When to Level Up: Knowing when to upg

We’re back with part 3 of my fascinating interview with Josh Forti and our special series exploring Atlas Shrugged by Ayn Rand. In this installment we unpack powerful lessons from the book that continue to shape the way I think about business, value, and success. We focus on what it means to be a “prime mover” and discuss how producers can create meaningful change without losing their identity or purpose. Josh and I explore a variety of deep topics in this episode, from the importance of fulfilling work to navigating societal expectations around success. One of the standout moments was when we discussed Myron Golden’s “four levels of value” framework, which breaks down the hierarchy of contributions—from manual labor to visionary leadership—and why each level plays a crucial role. This conversation pushed us to ask hard questions about fulfillment and whether everyone needs to be an entrepreneur to feel truly alive. Key Topics and Questions Explored: Fulfillment vs. Achievement: Can someone find deep fulfil

I had the pleasure of sitting down with McCall Jones, founder of Charisma Hacking, and together we dove deep into a topic every entrepreneur struggles with: how to be your authentic self on camera. McCall has a powerful framework that makes it easier for anyone to present with confidence, without trying to mimic people like Tony Robbins or Gary Vee. If you’ve ever felt awkward or out of place while speaking or presenting or when making a video, this episode is for you. McCall shares how understanding your unique "charisma type" helps you stay true to yourself while still connecting with your audience. We also talked about how storytelling—when done right—can increase the value of what you’re offering. Whether you’re speaking on stage, on a Facebook Live, or filming ads, knowing how to tap into your charisma can make all the difference in your results. Key Highlights: Discovering Your Charisma Type: Find the style that fits you, so you no longer feel fake or uncomfortable in front of a camera. Emotionally

Welcome back to part two of my deep dive with Josh Forti into Atlas Shrugged by Ayn Rand. This conversation is a continuation from the first episode, where we explore some of the philosophical themes in the book and their real-world applications. If you missed part one, I recommend starting there before diving into this episode—it’ll give you the full context of our thought-provoking journey. In this episode, Josh and I discuss topics that go beyond just the book itself. We explore ideas about ambition, productivity, and personal fulfillment, as well as how these concepts influence the way we build businesses and lead our lives. It's not just about scaling companies but also understanding the motives behind why we create, strive, and continue to produce—even when it seems like we've already achieved success. Key Highlights: Greed vs. Growth: We question how ambition is often misinterpreted as greed and explore how personal growth transforms with life stages. Sedation vs. Creation: A deep dive into why so

Nathan Barry, the creator behind ConvertKit (now rebranded as Kit) came to visit my Inner Circle and gave a very special presentation. Nathan’s journey from a designer to building a software empire fascinated me. He originally tried to solve his frustrations with MailChimp and, in doing so, founded a business that today generates $45 million annually. In this episode, Nathan and I unpack the lessons he’s learned from building and scaling ConvertKit to rebranding it into something bigger. He offers transparent insights into the challenges of entrepreneurship, including the crucial moments when you have to either shut down or double down. Throughout the conversation, Nathan opens up about the turning points that shaped his business. From battling churn to leveraging direct sales in the early days, he shares how a relentless focus on product quality and customer experience laid the foundation for his success. He also discusses his decision to turn down a $200 million acquisition offer and the ripple effects it h

A little while back, I had the opportunity to sit down with Josh Forti for an in-depth discussion about one of the most thought-provoking books I’ve ever read: Atlas Shrugged by Ayn Rand. This wasn’t just your typical business or marketing chat. Josh and I went deep into the themes of personal responsibility, capitalism, government overreach, and the pressures entrepreneurs face when they carry the weight of the world. If you’ve ever felt the strain of growing a business, this conversation will resonate with you. We talked about what happens when the “producers”—those who drive society—decide to walk away and let it all crumble. In this first part of a five-part series, we explore the impact of Rand’s philosophy on business and life, touching on the tension between personal ambition and societal good. We didn’t shy away from controversial subjects, discussing politics, religion, and the complex emotions that come with building something meaningful. I even share how reading this book during a pivotal moment in

I had an amazing conversation with Hala Taha, someone who has not only been instrumental in running my podcast but has also completely transformed the way I think about podcasting as a business. We dive deep into her journey from working in radio and starting her own blog to creating the hugely successful Young and Profiting Podcast and founding YAP Media. Hala taught me how to grow, monetize, and structure a podcast, changing my podcast from a fun hobby into a thriving business. If you've ever wanted to take your podcast to the next level or even start one, you’ll want to hear what Hala has to say! During our chat, we also covered how Hala is one of the few people I know successfully using LinkedIn to drive massive traffic and grow a business. By the end of our conversation, I was so impressed that I was ready to hire her and her team to run my LinkedIn strategy. Hear not only how to run and scale a podcast but also how to leverage LinkedIn to increase visibility and connect with your audience in powerful wa

On this episode of the Marketing Secrets podcast, I revisit the topic of Extreme Ownership—a principle that has shaped not only my business but also how I approach every challenge that comes my way. In this return episode, I share an interaction I had with someone in our community who was struggling to get traction with her business and explain why it’s critical to take full responsibility for your own success. It’s not about placing blame or looking for others to solve your problems; it’s about owning your journey and being willing to push through the discomfort and setbacks. Throughout the episode, I break down why relying on others, whether it’s a coaching program or a mentor, to deliver success is a recipe for failure. Instead, I emphasize the need to shift the focus back to yourself and the actions you’re taking—or not taking—to move forward. I reflect on my own early struggles and share how consistently putting myself out there, whether it was on a stage or through webinars, was the only way I built the

In this episode of the Marketing Secrets podcast, I had the pleasure of sitting down with Brendan Kane, a social media strategist, author, and expert in crafting viral content. Brendan has built a career helping brands and individuals achieve massive social media success. He’s the author of several books, including One Million Followers, Hook Point, and his latest work, The Guide to Going Viral. Brendan was in Boise to spend time with my team, helping us refine our social media strategy, so I took the opportunity to pick his brain and share his insights with you. During our conversation, Brendan shared his unique approach to social media strategy, which he’s used to generate over 60 billion views and 100 million followers across various platforms. We dive into the importance of choosing the right content format, understanding the contextual elements that drive engagement, and how to avoid the pitfalls that many people face when creating content for Instagram, YouTube, or other platforms. Whether you’re lookin

On this episode of the Marketing Secrets podcast, I dive into one of the most transformative concepts in the marketing world—Hook, Story, Offer. This is something I stumbled upon unexpectedly, and it has since become the foundational framework for all my funnels, ads, and landing pages. It’s not just a catchy phrase; it’s the answer to why businesses succeed or fail. When you break it down, if there’s an issue in your funnel, it’s always related to either the hook, the story, or the offer. After testing and refining this concept, I realized it was the key to everything and included it in all three of my major books—DotCom Secrets, Expert Secrets, and Traffic Secrets. In this episode, I share the very first presentation I gave on this concept at Funnel Hacking Live, where I explained how mastering this framework can transform your business. We cover everything from why your hooks are crucial for grabbing attention to how your story connects with your audience, and finally, how to craft an irresistible offer th