Marketing Secrets

On this previously released episode, Russell reminds you to listen to what the market wants instead of telling it what it wants. This episode is a few years old, but the message is still just as important today! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. I want to share something today, and some of you might be thinking, Russell this is a marketing podcast why are you talking about God? Because he has to do with everything, it’s really important. And the lesson I learned this weekend has to do with God, but it also then relates back to you guys and your market, so I think it’s really, really important. So I was in Utah and I had a meeting with someone who is one of the top leaders in my church, the Mormon church. And we believe in our church that there’s a prophet and his 12 apostles, similar to how when Christ was on Earth. And my meeting was

The thing that encompasses your product, your offer, your funnel, and your value ladder. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell Brunson. This is a late night edition of the Marketing Secrets Podcast, that's why I'm talking a little bit quieter because I don't want to wake up my wife and kids. But I was thinking about you guys, wanted to jump on and share with you a concept that I call 'the umbrella brand'. I may have mentioned this before in a podcast. And when someone joins my Two Comma Club X Coaching Program, it's one of the first things I tell them to do. Because so many times we get into business and we're thinking about a part of the business. We're thinking about a product, or we start thinking about an offer. Initially, when people get started, before they've been hanging out with me for a while, their first thought is like, "I'm going to create a product," and then eventually they're l

This weekend, I had the chance to witness one of the best sales presentations of my life. Let me show you how it worked, and how you can model it for what you do. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the marketing secrets podcast. Today, I want to talk about the secret to increasing the perceived value of whatever it is you're selling. And I'm going to tell you a story about how somebody did this to me this weekend and it was amazing. So, here we go. All right, so I'm going to give you some backstory. Some of you guys know that I'm mildly obsessed with books. Books are the coolest, seriously, come on now. And so my office I'm in now, is swelling with books. We have big bookshelves but there's no room left at all. And so, I decided to start a project. We're going to build a library, a huge library in the lot next to our office, so I can have more books. So I think my office

Yes, this is how I really feel… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, everybody. This is Russell Brunson. Welcome back to Marketing Secrets Podcast. Today, I've got a little mini rant for you. All right. So I'm in the middle of The One Funnel Away Challenge, and I am having a lot of fun with it. And it's funny because there's 5500 people that joined this one, which is the most we've ever had in a challenge. Which anytime you have a challenge, or that many people, there's always a little bit of crazy in there. I remember hearing Tim Ferriss talk about one time, he said that ... he's like, "When my following was small, everyone seemed normal, but now on my blog," I can't remember what, he's like "I got 10 million readers." He's like, "10 million people. That's the size of New York City." He's like, "There are a lot of crazy, insane people inside of New York City." So based on that, he's like, "People that are reading me," he's

How to take the same framework, and turn it into an entire business. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? Good morning. This is Russell Brunson. I want to welcome you back to The Marketing Secrets podcast. Right now, I'm working on the One Funnel Away Challenge and wanted to jump in and say, "Hey". Hey, so this morning, I'm working on day number two of the One Funnel Away Challenge. Some of you guys know for the last almost three years now, we've been running the One Funnel Away Challenge. We had over 70,000 people go through, which is crazy to me. That one challenge alone, it's $100 per ticket, it almost about to hit 2 Comma Club X, which is exciting. Anyway, I decided that I wanted to redo it and kind of update it. And I wanted to do it live. A lot of you guys know, I just did the five day lead challenge live and it was really fun. And now I want to transition to do the One Funnel Away live. So I started

What a year 2020 was! It was definitely a crazy, eventful year. Here is a replay of our most popular episode from all of 2020! If you haven’t heard it yet, tune in and see what all the fuss is about! If you have already listened to this episode, feel free to share it with a friend! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, welcome back to Marketing Secrets podcast. Today I want to talk about shortcuts. Okay so, I don’t know, if you follow me on Instagram you’ve probably seen the pieces of it, but I’ve been slightly cracking over the last 5 or 6 weeks because the load has been heavy, like insanely heavy. In fact, 6 weeks ago I made a list of all the stuff I have to do and I was just like, ‘I don’t think this is possible.” And couple of nights I couldn’t sleep, I was up until like 4 or 5 in the morning because I couldn’t fall asleep because I stressed about it. Which then made it worse

A glimpse behind the scenes of what’s happening inside of the five day lead challenge. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. welcome back to a very late night edition of the Marketing Secrets podcast. Today I want to talk about the five day lead challenge, the new OFA and a whole bunch of other, really, really cool things. All right, everybody. So I hope you're watching what I'm doing, even if you don't buy my stuff. That's cool. I get it. But hopefully you're watching what I'm doing. I'm trying to give you guys an education in marketing every single day. I could really, really, really easily just be done. I don't need more money. I don't need more things. Business is running, sales are happening. I'm good. But I keep doing this for a couple reasons. Number one, I love this game. It's so much fun. Right? I'm addicted to it. I'm not going to lie. I can't stop. It's really, really fun. N

Do you know why Marvel grew so big? It’s because of the way that Stan Lee did this… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today, I want you to talk about a topic that's actually very, very important, and that topic is why Marvel is so much better than DC, and why that should actually matter to you. All right, all right, I know, some of you guys are freaking out right now. You're like, "No, there's no way, Marvel is not better than DC, Batman's the coolest," and you're going on and on. So I wanted to take step back because there's something we actually can all learn from this which I think is really, really important. It's funny, because I didn't know the whole Marvel, DC, the storyline a long time ago. In fact, it wasn't until I started listening to Business Wars, and Business Wars is a really cool podcast that they take two different co

If you want to learn the secret to selling more of your products consistently, this is it… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. Good morning. This is Russell Brunson. Welcome to the Marketing Secrets Podcast. I'm driving to the office and it is raining outside. It's beautiful. But today I want to talk to you about something that I think so many of us entrepreneurs forget about. We get so excited about creating our product. We are so excited about actually building out our funnel and then miss this step. We do not miss it, but we don't do enough to keep sales consistently coming in. And that's what I want to talk to you guys about today. All right. Consistency in sales. This is the key, right? Everybody can launch a product and make a little bit of money. Everybody can put something out and get a sale every once in a while. How do you make consistent sales all the time? I remember when I was first just getting

Late night rant. It’s time for the leaders to lead and to start actually making decisions. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what's up everybody. This is Russell Brunson, welcome back to the Marketing Secrets podcast. I'm here today on a little bit of a rant. All right, everyone, normally I do these episodes in the morning when I'm driving to the office, things like that. But tonight it's late ... Later, not super late yet, but just got home from wrestling practice with the kids. Anyway, just because of three or four things happened today, it's top of my mind. And so I probably won't give all the exact examples because I don't want to point people out, but I want to point the concept out, because it's something that I think you, as a leader, me as a leader, we need to become better at. And so I think the best way to pre-frame this ... Actually, I'm going to step back to the book, Atlas Shrugged. So hopefully you guys had

As you watch your Christmas movies and think about your relationship with God, I hope that this will give you something interesting to think about. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And actually we're like a couple of days before Christmas. Instead of "Hey", maybe I should say, "Ho, ho, ho, Merry Christmas." And welcome to the Marketing Secrets Podcast. All right, everybody, we are getting ready for the holidays. I hope you are as well. I know this year has been nuts for pretty much everybody. And so I hope that we are, like me, looking forward to a time where we get to stop thinking and stressing and just think about our families for a little bit. I'm looking forward to it, and hopefully you are as well. Anyway, I'm telling you a story happened last night. It was kind of interesting. So I was, we were going to, my wife was actually, we wer

Marley Jaxx recently asked me if I was to create one last piece of content to establish my legacy, what would it be? I hope you love it. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, everybody. It's Russell Brunson. Welcome back to the Marketing Secrets Podcast. All right. I got a short one for you today, but it's one that I think you're going to love. Marley Jaxx had me speak at her live event and for my presentation, she did a QA, which was really fun. She asked a lot of really, really cool questions, but the very last question she asked me, I thought was really cool. The way I answered it was different than I think I would have in a normal situation, but for whatever reason, it came up. It's only, what, three and a half minutes long, but the question she asked me is, "If you were to create one last piece of content, one thing that your friends, your family, your followers, your legacy, that you could tell them, if you tell them a

We were lucky enough to have Nick Santonastasso come to my house and wrestle with me, and give my kids a private workshop. Listen in behind the scenes and hopefully it will change your life like it did ours. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And Oh boy, do I have a treat for you guys today. So the guest for the podcast is my new friend and wrestling partner, Nick Santonastasso. And he's someone who I had a chance to... I've seen him online a whole bunch of times and a whole bunch of different places. And then he reached out to me out of the blue and said, "Hey, Russell, come out and interview for my podcast." And I knew that he wrestled, and I was like, "Dude. Yes." And I was excited. I'm like, "Yeah, I love your message. Love who you are. I love what you stand for." And he's like, "If you want I'll actually fly out to Boise." And at

After doing UPW Virtual, it was really interesting to notice Tony’s use of his frameworks. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. So today I want to talk about a whole bunch of cool stuff. I want to talk about Tony Robbins, UPW frameworks, teaching, stories, the one chip challenge, and a whole bunch more. Hey everyone, I hope you guys are awesome. So I'm recording this as Tony Robbins is about to start day number two of Unleash the Power Within, and those who don't know the story about Unleash the Power Within, is Tony's big flagship event that I've been to twice by myself, Collette's been to it twice, and I was excited someday to take my kids to it, but we haven't been able to because of the coronavirus, so they're doing virtual and the live event, you have a chance to walk across fire, but at the virtual one, they don't obviously ha

Have you ever wondered why I’m always creating new offers and products when it would just be so much easier to sit back and relax? Enjoy this episode from the archives explaining why I keep throwing out so many hooks! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I learned something really interesting about myself tonight and I wanted to share it with you guys. Hey everyone, I hope everything is going amazing for you guys. Friday, I did a training. So the training was for everybody who had gone to the 10x Growth Con event, Grant Cardone’s event. If you guys were there you saw at the event, I did a presentation and made 90 million, excuse me, not 90 million, that’d be cool, 3 million dollars in 90 minutes, setting all sorts of records and it was really, really cool. Then the next day I got up onstage and we did a bonus where if anyone signed up before

A really cool strategy to meet your Dream 100 and get their customers to flow into your funnels. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are pumped and excited for today. Today, I'm going to bring you some charisma, some hacking, some excitement, and a whole bunch of fun stuff. All right, everybody. I wanted to funnel hack somebody today because what they're doing is really, really cool, and I think it would behoove you all to watch what she is doing. The person I'm talking about, her name is McCall Jones. The story, as I know it, and I probably don't know all the details, but she is related to Kathryn Jones, who is our resident design hacker who spoke at Funnel Hacking Live this year about design hacking. She was so excited that she was going to speak on stage. She invited her friends and her family to all come watch her cr

Welcome to the final segment of this special interview! In this episode you get to hear Russell answer all these interesting questions: Who do you look up to? What is Tony Robbins like? How do you “deal” when things get heavy? What do you sacrifice for success? Is there closure as an entrepreneur? What do you want to be known or remembered for? Russell and Josh chat about all this and much more in the exciting conclusion to this “Atlas Shrugged” interview series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson, and I want to welcome you, first off, to the Marketing Secrets podcast; and, second off, to the last part of our five-part Atlas Shrugged interview series. The exciting conclusion. At this time, we'd been going for three-plus hours. I was really, really tired. If I sound like I am kind of out of it, it's because I was probably a little bit out of it. We started the interview at 8

Welcome back to the 4th part of this interview series. We are getting near the end and the topics keep getting more interesting. In this episode you hear them talk about the influence their parents had on their lives in business. If they feel misunderstood as entrepreneurs and how their ability to communicate might be able to change that. Russell explains how he realizes that Clickfunnels is a team effort and that’s what help him stay so grounded. Then they discuss what each liked most about the Atlas Shrugged book and what character they each associate with most. So tune into part 4 of this exciting interview! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell. Welcome back to the Marketing Secrets podcast. All right. I hope you guys have enjoyed the first three. We are moving into the fourth episode of our interview. My interview with Josh Forti talking about Atlas Shrugged. Again, during this series, we'

Welcome back to part 3 of this special episode series. Today Russell and Josh try to answer the question, “does everybody need to be an entrepreneur?” They also talk about celebrating other people’s success and how having kids has changed the way they work. So listen in and enjoy part 3 of this very special interview. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to Marketing Secrets podcast. We're about to start the third part of our five-part Atlas Shrugged interview series. I hope you guys enjoyed part one and part two. I'm sure there are things that you agreed with, I'm sure there are things you disagreed with, that's okay. This whole thing is not about me trying to force anything on you, it's more just to get us all thinking and open the conversations and help us look at things from both sides. With that said, we're going to move now into the third part of the interview ser

Welcome to part 2 of the 5 part Atlas Shrugged interview! On today’s segment you’ll get to hear Russell and Josh discuss being a producer and how important it is to continually create content. They talk about being a good steward over the ideas that God gives you, and how you should be preparing for even bigger and better ideas. And finally, they explain how “motion is the key”. So enjoy part two of this fun interview and don’t forget to go to tshirtsmackdown.com for your Atlas Shrugged swag! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, welcome back to the Marketing Secrets podcast. All right, my first question for you, is how'd you like the first part of the interview with me and Josh of Atlas Shrugged? I hope you enjoyed it. Today, I'm going to give you guys part two of a five-part interview series. We will pick up after the intro song, we'll pick up where we left off. We'll keep diving into these topics, these c