Marketing Secrets

How to create true change that actually lasts... On today's episode Russell talks about how our society has always functioned in a "Demand Relationship" and how it will never bring about real change. Here are some of the awesome things to listen for in this episode: Find out what it means to be in a demand relationship and why it can only work that way for so long. Find out why shaming people into change doesn't work. See why inspiring action is the way to make true change. So listen here to find out how you can inspire true change within your own community. Transcript - https://marketingsecrets.com/blog/317-want-real-persuasion-then-stop-demand-relationship Learn more about your ad choices. Visit megaphone.fm/adchoices

How to quickly double sales by weaving the 3 invisible closes into every step of your funnel... On this episode that is from a presentation at 2019’s Funnel Hacking Live, Russell talks about the 3 Closes. Here are the 3 closes he explains in today's episode: The Emotional Close The Logical Close And the Urgency and Scarcity Close Find out what each of this closes is, and why Russell uses them in every single funnel. Transcript - https://marketingsecrets.com/blog/316-the-3-closes Learn more about your ad choices. Visit megaphone.fm/adchoices

What happened to me this weekend, and what you can learn from it. On this episode Russell talks about the events of the past weekend and how he handled the situation when it got tough and gives some solid advice about the best way to get through it. Here are some of the helpful things you will hear in today's episode: Find out what Russell decided to do instead of fight back. Hear why Russell is okay, but his friends and family had a hard time with the situation. And see why in the end, Russell believes the whole thing turned into a good thing and an important conversation. So listen here to find out how Russell was able to handle the tough situation of when people attack you on social media. Transcript - https://marketingsecrets.com/blog/315-what-to-do-when-you-get-attacked-on-social-media Learn more about your ad choices. Visit megaphone.fm/adchoices

The big "ah-ha" that I've been trying to execute over the last 60 days. On this episode Russell explains the difference between a value ladder and a value maze, and what he's done to simplify his own value ladder over the last few years. Here are some of the informative tidbits to look for in today's episode: Find out how a value maze is different from a value ladder. See Russell's own value ladder and how each step works. See what kind of systems Russell has put in place to assure that each tier in the value ladder continues to work, even without Russell being personally involved. So listen here for all you need to know about the value ladder and how you can make it more simple in your business. Transcript - https://marketingsecrets.com/blog/314-a-new-secret-inside-of-the-value-ladder Learn more about your ad choices. Visit megaphone.fm/adchoices

Revisiting one of my favorite principles from the Traffic Secrets book. On this episode Russell talks about posting on Instagram with a method he learned from Jenna Kutcher called the JK5. Here are some of the things you will hear in today's episode: Find out what the JK5 method is. Hear what Russell's "5" are. And find out where you can dive deeper into this concept. So listen here to find out how you can use the JK5 method when posting on social media as well. Transcript - https://marketingsecrets.com/blog/313-the-jk5-instagram-and-norah Learn more about your ad choices. Visit megaphone.fm/adchoices

People are getting the Traffic Secrets book in the mail today, and if you're not careful, you may miss the greatest marketing lesson of all. On today's episode Russell explains the difference between hard-selling and soft-selling. Here are some of the informative things to look for in this episode: Find out how Russell is almost constantly soft-selling his products and services and why you may not have noticed. See why when you buy from Russell you should buy slowly and pay attention to everything that happens from going through the funnel to receiving things in the mail. And find out what kind of ad Russell has that is converting best right now. So listen here to find out the difference between a hard and soft-sell and how you can use them in your own business. Transcript - https://marketingsecrets.com/blog/312-hard-selling-vs-soft-selling-and-the-invisible-hooks-you-probably-missed Learn more about your ad choices. Visit megaphone.fm/adchoices

Of all the ways I've taught things in the past, I think this way might be the best. On today's episode Russell talks about how Mr. Miyagi from Karate Kid gave him an epiphany about the way he teaches. Here are some of the things you will learn in this episode: Find out why Mr. Miyagi secretly teaching Daniel-san karate, gave Russell an epiphany. And find out where Russell plans on testing out his theory on this new teaching method and if it will be possible for you to get in on it too. So listen here to find out how Russell and Mr. Miyagi are now going to be on the same level with their teaching styles. Transcript - https://marketingsecrets.com/blog/311-my-new-mr-miyagi-way-of-teaching Learn more about your ad choices. Visit megaphone.fm/adchoices

One of my favorite new hooks that you can get created for a couple hundred bucks. On this episode Russell talks about how he used satisfying videos his kids enjoyed to come up with a new ad idea. Here are some of the amazing things to look forward to in today's episode: Find out how looking at satisfying art videos helped Russell come up with a new ad idea. See how you can use cool art as a hook for your ads. And finally see what kind of art Russell went with to make his new ads. So listen here to find out what little hack Russell is now using to come up with amazing hooks for his ads. Transcript - https://marketingsecrets.com/blog/310-a-little-hack-to-make-amazing-ads-that-convert Learn more about your ad choices. Visit megaphone.fm/adchoices

This is getting me $4 per lead before we sell them anything. On this episode Russell talks about re-discovering the thing that turned Clickfunnels from a few million dollars a year business into a few million dollars a month business. Here are some of the insightful things to listen for in this episode: Find out why asking people registered for a webinar what they were struggling with lead to something Russell had forgotten about.. Find out how a thank you page can help you make back the money you spent on ads before you even begin a webinar. And see why Russell is going to try and take more advantage of this trick and why you should too. So listen here to find out the thank you page secret that helped Russell make money before his webinar even began. Transcript - https://marketingsecrets.com/blog/309-my-new-thank-you-page-secret Learn more about your ad choices. Visit megaphone.fm/adchoices

I can't believe that I missed this key as it's changing everything for us now. On today's episode Russell talks about shaking things up at Clickfunnels to get systems in place and make keeping up with everything they've gotten running, easier. Here are some of the amazing thing to listen for in this episode: Find out why Russell decided to make big changes in the company to make sure they could keep up with everything. See what kind of things they are focusing on now. And see why this will make it so Russell only has to work 3 Friday's a month for one hour each. So listen here to find out how Russell changed things at Clickfunnels to make everything work more smoothly. Transcript - https://marketingsecrets.com/blog/308-the-secret-i-missed-for-almost-2-decades Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't have your own webinar yet? Try this new model... On this episode Russell talks about a webinar business model that can help you build your list before you are ready to do a webinar for your own product or service. Here are some of the awesome things in this episode: Find out how hosting webinars for others can help you grow your list. See how hosting webinars will come back around for you when you finally have a webinar of your own. And find out if Russell still practices what he preaches when it comes to webinars. So listen here to find out what this new backwards webinar business model is and how you can use it to grow your list. Transcript - https://marketingsecrets.com/blog/307-this-backwards-webinar-business-model-is-crushing-it Learn more about your ad choices. Visit megaphone.fm/adchoices

What would you have told yourself 30 days before the quarantine to prepare? Do that now! On this episode Russell talks about the possibility that the country may slowly open back up after nearly 2 months of quarantine. Here is some awesome advice to help you prepare if it happens again. Find out what Russell believes will happen once the country opens back up from quarantine. Ask yourself what you could have done differently if you knew 30 days in advance that everyone would be put under strict stay at home orders. And hear Russell's advice on what you should do to prepare for if we get back into quarantine in the coming months. So listen here to see why you should be asking yourself what would have been different if you knew you'd be quarantined 30 days in advance. Transcript - https://marketingsecrets.com/blog/306-30-days-before-the-quarantine Learn more about your ad choices. Visit megaphone.fm/adchoices

I recorded this podcast after getting off a call with Rachel and I asked her my #1 question... On this episode Russell talks about a call he had with Rachel Hollis and asking her how she sold 4.3 million copies of her book without paid ads. Here are some other awesome things to look for in today's episode: Find out the difference between a war time and peace time general. Find out how Dean Graziosi changed his ads and products to go better with the world we're experiencing now. And find out Rachel Hollis' strategy for selling so many books. So listen here to find out the answers to those questions and how you can take advantage of the times we're living. Transcript - https://marketingsecrets.com/blog/305-the-1-secret-to-how-rachel-hollis-sold-4-million-copies-of-her-book Learn more about your ad choices. Visit megaphone.fm/adchoices

What we're seeing in real time, that's allowing us to gather our people for under a dollar. On this episode Russell talks about the opportunity that has presented itself during the Coronavirus and why you should try to take advantage of it. Here are some of the informative things you'll hear in today's episode: Find out why the prices for advertising on Facebook have gone down. Find out the record number of people that opted in for a webinar Russell did this week. And find out why Russell his job is to gather the gatherers. So listen here to find out how Russell was able to get so many people registered for a webinar at a crazy discount. Transcript - https://marketingsecrets.com/blog/303-gathering-your-people-for-under-a-dollar Learn more about your ad choices. Visit megaphone.fm/adchoices

I've done over 50 interviews to promote the book, but this one was one of my favorites, I hope you love it! On this episode Russell is interviewed by fellow entrepreneur, Pete Vargas about how to get traffic. Here are some of the awesome things to listen for in this special episode: Find out the difference between buying traffic, and working for traffic. See how getting people to your product or service works the same way Hollywood gets you to watch movies. See why figuring out your dream 100 is the key to getting lots of traffic. And find out why having a platform is the best thing you can do. So listen here to hear Pete Vargas interview Russell about some of biggest secrets to getting traffic. Transcript - https://marketingsecrets.com/blog/302-some-stories-from-inside-of-traffic-secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

Did your business get demolished because of the Corona slap? If so, here are the new rules of how to play and how to win. On this episode Russell talks about the game of being an entrepreneur and how part of playing is adapting to when the rules change. Here are some of the awesome tips you will hear in today's episode: Find out why in the 18 years Russell has been involved in online marketing, he has had to change the way he plays the game so many times. And see why if you do not adapt to the changes, and continue to fight for the rules to go back to the way they were, you won't make it in this business. So listen here to find out how you can go with the flow, and learn to play the game when the rules are changed. Transcript - https://marketingsecrets.com/blog/301-a-new-way-to-play-the-game Learn more about your ad choices. Visit megaphone.fm/adchoices

I just launched the new Traffic Secrets podcast. If you want a sneak peek, check out today's episode! You can subscribe to my new Traffic Secrets podcast here! On this episode, Russell walks you through the introduction of his new Traffic Secrets book where you'll learn... The 2 reasons that Russell's business survived previous market crashes. Why evergreen traffic strategies are so important... especially right now. And listen until the end to find out where you can get 4 FREE FunnelFlix videos! Transcript - https://marketingsecrets.com/blog/300-check-out-my-new-podcast-traffic-secrets Traffic Secrets Podcast - https://podcasts.apple.com/us/podcast/traffic-secrets/id1504721836 Learn more about your ad choices. Visit megaphone.fm/adchoices

An interesting question that'll change how you get traffic into your funnels. On this episode Russell talks about what you need to do besides publishing every single day. Here are some of the things you will hear about on today's episode: Find out why you also need to be working your way into getting more traffic. Hear some of the things that Russell is doing that has contributed to at least 1/3 of his book sales. And listen to a story to help illustrate how often you need to be doing things in order to gain traffic. So listen here to find out how you can work your way into getting more traffic, so you can serve more people. Transcript - https://marketingsecrets.com/blog/299-how-many-interviews-did-you-do-today Learn more about your ad choices. Visit megaphone.fm/adchoices

I hope you're watching what I'm doing and not just reading about how I'm doing it. On this episode Russell talks about how he practices what he preaches when it comes to traffic when marketing his Traffic Secrets book. Here are some of the awesome tidbits you will hear today: Find out what the three types of traffic are. Find out how Russell uses each of the types of traffic to sell more copies of his book. And find out what Russell would do if he decided to start a new business from scratch today. So listen here to find out what kinds of traffic Russell is using to sell more Traffic Secrets books. Transcript - https://marketingsecrets.com/blog/298-the-traffic-secret-i-m-using-right-now Learn more about your ad choices. Visit megaphone.fm/adchoices

Fireside chat with the ClickFunnels / Funnel Hacker community. Learn more about your ad choices. Visit megaphone.fm/adchoices