Marketing Secrets

A late night story session with Russell, talking about more of his failures that built his foundation. On this episode Russell looks back on things he did over a decade ago, and why he is bringing some of those things back, even though they were initially failures. Here are some of the awesome things you will hear in today's episode: Find out what kinds of things Russell heard were good ideas, which he then tried, but didn't have success with. See why some of those things he considered failures are coming in handy now that he has Clickfunnels. And find out why it's important to try things, even if you fail at them. So listen here to find out why even when you consider something a failure, it has been a valuable part of your journey. Transcript - https://marketingsecrets.com/blog/don-t-discount-the-education-you-re-getting-from-each-of-your-failures Learn more about your ad choices. Visit megaphone.fm/adchoices

If you don't want your successful business to die, heed this warning now. On today's episode Russell sends out a warning of why you can never stop fueling your fire. Here is some of the insightful advice in this episode: Find out how Russell learned to always fuel the fire even when he wasn't ready to sell his customers something. See what kinds of things you can be doing to keep yourself relevant in the eyes of your customers. And find out why even when you're successful with a huge following you need to continually put fuel on the fire. So listen here to find out some of the ways Russell fuels his fire, despite having millions of followers between all the platforms. Transcript - https://marketingsecrets.com/blog/warning-don-t-stop-fueling-your-fire Learn more about your ad choices. Visit megaphone.fm/adchoices

You may be doing something that's holding yourself, and the person you're trying to serve, back. On today's special Thanksgiving day episode Russell talks about why it's okay for people you are coaching to seek out coaches that can help them with things that you cannot. Here are some of the amazing things you will hear from Russell on Thanksgiving. How Russell's niece seeking a new gymnastic coach relates to marketing coaches. Why as a coach you should allow your students to seek help from others who might be more helpful with certain aspects that you are not. And finally, why seeking significance can actually hinder your ability to achieve it. And only after you make the switch to service and contribution are you able to achieve significance. So listen here to find out why you should always be looking to help your clients, even if that means they need to go to someone else for guidance. Transcript - https://marketingsecrets.com/blog/how-to-be-the-best-possible-coach-for-your-dream-student Learn more

All of us have a unique ability that seems impossible to clone, but what if you could clone it? Let me show you what I'm doing. On today's episode Russell talks about how he is attempting to clone himself, and how that is going to give him more freedom. Here are some of the outstanding insights in this episode: Find out why Russell is finally building out his speaker team, after a year since the idea originally surfaced. Russell asks the question how you would clone yourself to get more freedom, while still scaling your company. And see how many speakers it will take to replace Russell, and why he should have done this from the beginning of Clickfunnels. So listen here to find out how Russell is cloning himself, and why you should consider doing something similar. Transcript - https://marketingsecrets.com/blog/how-would-you-clone-yourself-if-you-had-to Learn more about your ad choices. Visit megaphone.fm/adchoices

A few of my final thoughts at 2:36 in the morning, before we launch the 10X Secrets funnel. On this episode Russell talks about his backstory and how he learned how to persuade people to buy, and how you can learn to do it too because the 10x Secrets product was about to launch. Here are some of the super awesome things in today's episode: Who Russell learned the art of closing from and how you can have access to the exact same course. What kinds of things are included in the new 10x Secrets course. And how if you pay attention to the buying process of the 10x Secrets course, you can learn how it was done. So listen here to find out why the 10x Secrets product is special, and why Russell is so excited about it. Transcript - https://marketingsecrets.com/blog/the-night-before-10xsecrets-com-went-live Learn more about your ad choices. Visit megaphone.fm/adchoices

A cool new way to look at how you structure your sales funnel. On this episode Russell talks about a new kind of funnel he's been developing for the 10x Secrets launch, called the Unboxing Funnel. Here are some of the awesome things you will hear in this episode: What an Unboxing Funnel actually is. How you can use the Unboxing Funnel in addition to the webinars you already have to sell the same products. And how this funnel can allow new customers to come in, who you would be unable to close on a $1,000 webinar funnel. So listen here to find out what an Unboxing Funnel is and you can use it. Transcript - https://marketingsecrets.com/blog/the-unboxing-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

A scriptural lesson that applies directly to your business. On today's episode Russell talks about dropping hints about cool things while describing other things, much like Jesus Christ while telling parables in the Bible. Here are some of the awesome things you will find in this episode: Why many people miss some of the amazing hints Russell drops while telling everyone about cool things. What it means to listen with different ears. And how Russell finally figured out how to listen to the courses he was buying differently. So listen here to find out you can get even more awesome information from Russell if you just listen a little differently. Transcript - https://marketingsecrets.com/blog/he-who-has-ears-let-him-hear Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to part two of my private coaching session with Nic Fitzgerald. The lessons I shared with him here are the same ones I would share with you if we could meet face to face. On today's episode Russell continues his chat with Nick Fitzgerald and gives him a list of seven things he can do to help his business grow. Here are some of the awesome things to look forward to in this episode: What a few things that Nick got close to doing totally right, but missed a few key elements. How Nick can collaborate with others in the Two Comma Club X to be able to grow his customer list. And how Russell went from being a nobody, to having Tony Robbins call him to ask for help and how Nick can use that advice to advance his own business. So listen here to find out what the 7 things are that Nick and anyone else can do to grow a business. Transcript - https://marketingsecrets.com/blog/my-conversation-with-the-friendly-giant-part-2-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

Some almost-incoherent thoughts on my way home from trick-or-treating. On today's episode Russell talks Halloween, and about trying to look at everybody in the world the way he looks at his youngest daughter, Norah. Here are some of the insightful thing you will hear on this episode: Find out why Halloween is not longer Russell's favorite holiday. Hear why watching Norah laugh caused Russell to change his perspective on how he sees other people. And find out why Liz Benney was nervous to sign on to have Russell coach her when she found out he was a religious person. Listen here to find out why Russell believes we need to serve everyone at the highest level possible without casting judgment on them first. Transcript - https://marketingsecrets.com/blog/what-if-we-just-cut-everybody-a-little-slack Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode we get to hear the final portion of Russell's presentation at Dream 100 Con. Here are some of the awesome things in this final piece: Hear as Russell goes into detail on how to dream 100 several different platform choices. Find out why you need to pick just one platform to obsess over at first, instead of trying to do all of them. And Find out how Brian Dean at Backlinko.com does SEO using the dream 100 as well, even though that's not what he calls it. So listen here to have everything you need to know about dream 100 from the final episode dedicated to Russell's presentation at Dana Derricks Dream 100 Con. Transcript - https://marketingsecrets.com/blog/the-dream-100-part-3-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we have part 2 of 3 where Russell speaks at Dream 100 Con about traffic and how to build your list. Here are some of the things you will hear in part 2: Find out the difference between hot, warm and cold traffic, and why you need to change how you get your word out to them. Why you need to build out your dream 100 list by knowing who everyone else is in your market and what they are doing at all times. And find out how phones are like TVs in 1965 and how you can use that to your advantage. So listen here to part 2 of 3 of Russell's super informative presentation at Dream 100 Con. Transcript - https://marketingsecrets.com/blog/the-dream-100-part-2-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's very special 3 episode series Russell speaks at Dream 100 Con about traffic and how to build your list. Here are some of the awesome things in this portion: Find out how Russell got started building his list, and what he learned about spam free emailing. Hear why everyone around him made half a million dollars a month with Adsense while he was still just building his list. And find out how Russell figures out and narrows down who is dream client is with a simple diagram. So listen here to part 1 or 3 of Russell's super informative presentation at Dream 100 Con. Transcript - https://marketingsecrets.com/blog/the-dream-100-part-1-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you rather be like Conor McGregor or Kyle Snyder?... On today's episode Russell talks about using your platform in a positive or negative way. He touches on two recent examples, and how they were different. Listen here to find out the differences: How a recent televised fighting match went and why Russell thinks the two men involved used their platforms in the wrong way. How Kyle Snider was able to be in a similar situation at the recent Wrestling World Tournament, but used his platform for good. And why it's important to always use your platform in a positive way, and be a good role model for others. So listen below to find out how Russell plans to always use his platform as a way to inspire others. Transcript - https://marketingsecrets.com/blog/how-are-you-using-your-platform Learn more about your ad choices. Visit megaphone.fm/adchoices

I don't want to spoil the surprise, but at the end of this I drop a bomb that'll change how you run ads forever. On this episode Russell talks about his experiences with Flip Hacking Live, his startup interview at the Dry Bar Comedy Club and why it's important to get b-roll footage. Here are some of the awesome things he talks about in this episode: What kind of mistakes he made at Justin and Tara Williams event, and what he would do differently. Why if Russell could start over, he would be a specialist rather than a generalist. And why it's so important to have tons of b-roll footage when you are ready to launch your product. So listen here to find out how Russell gets tons of b-roll footage, and why, in some ways, it's better to be a specialist. Transcript - https://marketingsecrets.com/blog/the-little-known-secret-ingredient-to-increase-conversions-and-create-your-ads Learn more about your ad choices. Visit megaphone.fm/adchoices

Somedays it makes you question why you're still staying up late at night and waking up early to serve the audience that you love. On today's episode Russell talks about the mystery of why he continues to work so hard, even though the company would continue to thrive if he didn't. Here are some of the amazing things he goes over on this episode: What Russell thinks the answer is to a question his wife asked about why he continues to get stressed out and work extra hard, despite the company continuing to be successful. Why Russell hates significance, but still needs it. And what are the two things that Russell sees as his legacy. So listen here to find out why Russell continues to work hard and go the extra mile for a company that would continue to grow and be successful even if he stopped working so hard. Transcript - https://marketingsecrets.com/blog/why-don-t-i-just-stop Learn more about your ad choices. Visit megaphone.fm/adchoices

The secret trick I use to help my kids handle an entire day at school. On today's episode Russell talks about listening to music on the way to school to get his kids excited about the day. Here are some of the amazing things in this episode: Find out why listening to music on the way to school helps get Russell's kids excited about school, so they won't be miserable like he was when he was a kid. And why listening to a specific kind of music is the best and fastest way to get into the state you need to be in. So listen here to find out what music Russell listens to with his kids to get their energy levels high enough to make it through an entire school day. Transcript - https://marketingsecrets.com/blog/how-to-use-music-to-instantly-change-your-state Learn more about your ad choices. Visit megaphone.fm/adchoices

During your troubles you've got two options, run away or lean in. On this episode Russell talks about something his friend and former employee Steven Larsen said to him in passing, but had a big impact on him. Here are some of the awesome things to look forward to in this episode. What Steven meant when he told his sister to lean in, instead of giving up. What would be different in Russell's life if he hadn't chosen to lean in at different times. Why you should always lean in when times get hard instead of walking away. So listen here to find out what would be different in Russell's life if he had walked away instead of leaning in. Transcript - https://marketingsecrets.com/blog/lean-in Learn more about your ad choices. Visit megaphone.fm/adchoices

After SalesForce, the Pruvit jet, and Grant Cardone's plane; I'm seeing things a little differently now... On today's episode Russell talks about his whirlwind experience after the Dream Force event in San Francisco and how that helped with his vision to get to a billion dollars. Here are some of the awesome things in this episode: Find out how Russell got to be in two different private jets and why he was in 6 different cities in a matter of days. Why seeing his peers businesses doing well, gave Russell the motivation he needed to believe he could get to a billion dollars a year in sales. And why spending time with people who are where you want to be can help you get there. So listen here to find out what Russell learned while 50,000 feet in the air. And find out how to get your tickets to Funnel Hacking Live so you can be motivated and find the belief to achieve your business dreams. Transcript - https://marketingsecrets.com/blog/my-big-take-aways-from-50-000-feet-in-the-air Learn more about your ad

Behind the scenes at SalesForce's DreamForce event in San Francisco. On this episode Russell talks about being in San Francisco for the Sales Force event and what he has learned. Here are some of the insightful things on this episode: How going to the Sales Force event was similar to seeing the state championship when Russell was in 8th grade. How Sales Force showed Russell why it was necessary to build an ecosystem to solidify your place as category king. Why Russell believes Clickfunnels could be as successful as Sales Force only faster. So listen here to find out what kind of things Russell is learning at Sales Force, and how those things could help you in your own business. Transcript - https://marketingsecrets.com/blog/the-13-billion-dollar-secret-i-learned-at-salesforce-today Learn more about your ad choices. Visit megaphone.fm/adchoices

The difference between being successful for a little bit and being successful for a long time. On this episode Russell talks about why he has continued to stay coach-able despite his success. Here are a few of the awesome things in this episode: Why it's so important to stay coach-able throughout your career. And how Russell was able to be coached by someone who technically pays him to be his coach. So listen here to find out who coached Russell, and why he loved it so much. Transcript - https://marketingsecrets.com/blog/stay-coach-able Learn more about your ad choices. Visit megaphone.fm/adchoices