Marketing Secrets

During your troubles you've got two options, run away or lean in. On this episode Russell talks about something his friend and former employee Steven Larsen said to him in passing, but had a big impact on him. Here are some of the awesome things to look forward to in this episode. What Steven meant when he told his sister to lean in, instead of giving up. What would be different in Russell's life if he hadn't chosen to lean in at different times. Why you should always lean in when times get hard instead of walking away. So listen here to find out what would be different in Russell's life if he had walked away instead of leaning in. Transcript - https://marketingsecrets.com/blog/lean-in Learn more about your ad choices. Visit megaphone.fm/adchoices

After SalesForce, the Pruvit jet, and Grant Cardone's plane; I'm seeing things a little differently now... On today's episode Russell talks about his whirlwind experience after the Dream Force event in San Francisco and how that helped with his vision to get to a billion dollars. Here are some of the awesome things in this episode: Find out how Russell got to be in two different private jets and why he was in 6 different cities in a matter of days. Why seeing his peers businesses doing well, gave Russell the motivation he needed to believe he could get to a billion dollars a year in sales. And why spending time with people who are where you want to be can help you get there. So listen here to find out what Russell learned while 50,000 feet in the air. And find out how to get your tickets to Funnel Hacking Live so you can be motivated and find the belief to achieve your business dreams. Transcript - https://marketingsecrets.com/blog/my-big-take-aways-from-50-000-feet-in-the-air Learn more about your ad

Behind the scenes at SalesForce's DreamForce event in San Francisco. On this episode Russell talks about being in San Francisco for the Sales Force event and what he has learned. Here are some of the insightful things on this episode: How going to the Sales Force event was similar to seeing the state championship when Russell was in 8th grade. How Sales Force showed Russell why it was necessary to build an ecosystem to solidify your place as category king. Why Russell believes Clickfunnels could be as successful as Sales Force only faster. So listen here to find out what kind of things Russell is learning at Sales Force, and how those things could help you in your own business. Transcript - https://marketingsecrets.com/blog/the-13-billion-dollar-secret-i-learned-at-salesforce-today Learn more about your ad choices. Visit megaphone.fm/adchoices

The difference between being successful for a little bit and being successful for a long time. On this episode Russell talks about why he has continued to stay coach-able despite his success. Here are a few of the awesome things in this episode: Why it's so important to stay coach-able throughout your career. And how Russell was able to be coached by someone who technically pays him to be his coach. So listen here to find out who coached Russell, and why he loved it so much. Transcript - https://marketingsecrets.com/blog/stay-coach-able Learn more about your ad choices. Visit megaphone.fm/adchoices

The fastest way to knock off 12-18 months of your company's growth in less than 7 days. On today's episode Russell talks about having Brandon and Kaelin Poulin trade consulting with him, and how that turned into a CEO swap. Here are some of the amazing things to look forward to in this episode: Find out why swapping consulting turned into swapping CEO's and how it's beneficial for both companies. Find out why a CEO swap could actually work for your business as well. And hear how the CEO swap made it possible to quickly implement things that would have taken months to implement without it. So listen here to find out how a CEO swap could be beneficial for your business. Transcript - https://marketingsecrets.com/blog/the-ceo-swap Learn more about your ad choices. Visit megaphone.fm/adchoices

The three essential personality types to launch any new startup. On this episode Russell talks about the three personality types you have to have for a startup company, and who each of them were with Clickfunnels. Here's some fun stuff from today's episode: What it means to have a hipster, a hacker, and a hustler in a company and what jobs they do. Why not having each of those things will result in it being harder to start your business. And find out why the founders in a startup are usually their own target audience. So listen here to find out if you're a hipster, hacker, or hustler, and which piece you're missing while trying to get your business off the ground. Transcript - https://marketingsecrets.com/blog/the-hipster-the-hacker-and-the-hustler Learn more about your ad choices. Visit megaphone.fm/adchoices

A really cool principle that I'm revisiting as I'm going into a consulting swap day. On this episode Russell talks about why he can't relate to people with information overload. Here are some of the amazing things you will hear in today's episode: How Brandon Poulin helped Russell see what he's been doing all along, by saying something profound. How Russell is able to separate context and content to only use things that apply at that moment, and shelve everything else. And why it's important to know what context you need in your content in order to avoid information overload. So listen here to find out what strategy Russell uses to be able to retain all information, but only use the stuff within the correct context of what he's doing. Transcript - https://marketingsecrets.com/blog/fitting-the-content-into-your-context Learn more about your ad choices. Visit megaphone.fm/adchoices

A cool lesson I learned from the author of "Girl, Wash Your Face" On today's episode Russell talks about meeting Dave Hollis and learning about who his wife is. He shares a story about how she wasn't an overnight success, but how she kept showing up. Here are some inspiring things on today's episode: How and where Russell met Dave Hollis and how it started him geeking out on everything Rachel Hollis is doing. Why Rachel Hollis found success, and why it's so important to keep showing up. So listen here to find out who Rachel Hollis is and how she is inspiring Russell, his wife, Collette, and woman everywhere. Transcript - https://marketingsecrets.com/blog/keep-showing-up Learn more about your ad choices. Visit megaphone.fm/adchoices

One of our highest performing funnels to date, find out what we did and why. Today's episode Russell talks about how the new 30 Days funnel was born and the process he and his team went through to get it up and running in such a short amount of time. Here are some of the amazing things you will get to hear in this episode: The history of why Russell reading a 30 day challenge 15 years ago and why he thought of it again. How this concept got going and what steps and people were behind the process. And how you can get involved in Russell's 30 Day challenge. So listen here to find out why this 30 day challenge has already been one of Clickfunnels most profitable funnels. Transcript - https://marketingsecrets.com/blog/the-secrets-behind-the-30days-com-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

A private voxer message I sent to my partners, talking about the next phase for me personally inside of the company. On this episode Russell shares a Voxer conversation he had with his partners and later his team on why he's reached the next phase in his journey to become a coach instead of an all-star. Here are the awesome things you will get to hear on today's episode: Why Russell feels like his career has reached a point where he doesn't know what his next goal should be. How going to a retreat with self-help guru's helped him figure out where his focus should be. And why being a coach instead of an all-star could be the way to grow his company from 100 million dollars a year to a billion dollars a year. So listen here to find out why Russell's next step is coaching his team so they can take the championship. Transcript - https://marketingsecrets.com/blog/the-transition-from-all-star-to-coach Learn more about your ad choices. Visit megaphone.fm/adchoices

A cool lesson I learned after a day of fly fishing, and a really cool story by the campfire. On this episode Russell talks about being on a retreat and learning to fly fish. He relates it to testing out new material and seeing what hooks people. Here are some of the cool things in today's episode: How trying to catch fish is similar to a comedian testing out new jokes, or an entrepreneur testing out new material. Why throwing out hook after hook after hook will help you figure out which one hits. And why it takes Russell a year to write one of his book, and how he tests out the material that will be in the book. So listen here to find out how if you set hooks and watch and learn from what the fish are doing, you can become a better fisherman, and a better marketer. Transcript - https://marketingsecrets.com/blog/hooks-and-testing-your-material Learn more about your ad choices. Visit megaphone.fm/adchoices

But everything changed for me when I discovered ONE thing during my business journey. Listen to how I handled and overcame feeling like I was in "The Loneliest Job In The World". On today's episode Russell talks about why being an entrepreneur is the loneliest job in the world. Here are some of the awesome things you will hear in this episode: Why it's hard to find support and others like you when you first get into the business of being an entrepreneur. Why going to events made it easier for Russell to connect with others like him, and to help him find vendors to do the things he couldn't. And why it's so important to go to Funnel Hacking Live, especially when you are first getting started, and why it's one of the best events in marketing ever. So listen here to find out why you need to attend events, and how you can get your tickets to Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/the-loneliest-job-in-the-world Learn more about your ad choices. Visit megaphone.fm/adchoices

How Alex Becker got me to think he's literally the coolest person on earth by just being a cool person. On today's episode Russell talks about the difference between trying to build a relationship with someone the wrong way and the right way. Here is some of the awesome stuff you will hear on today's episode: What has happened to Russell 3 times now while trying to buy domains. Why extorting money from someone is guaranteed to backfire when trying to build a relationship. And hear an example of how you can actually build a good relationship with Russell, and you could both benefit. So listen here to find out why extorting money from someone is never a good way to build a relationship. Transcript - https://marketingsecrets.com/blog/why-blackmailing-your-dream-partners-is-a-bad-strategy Learn more about your ad choices. Visit megaphone.fm/adchoices

If you master this, your army will be amazing. On today's episode Russell talks about a friend of his that passed away over the weekend and the legacy that he leaves behind. Here are some of the inspiring things in this episode: How the death of a friend inspired Russell to think about his own legacy. What it means to become a hero maker. Why Russell hopes to leave the same kind of legacy behind that Mark Hoverson has left. So listen here to find out why it's important to lift others up and create an army of heroes. Transcript - https://marketingsecrets.com/blog/become-a-hero-maker Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the biggest things you need to understand if you're actually going to have success. On today's episode Russell explains why you shouldn't stress about not being a millionaire after only working at it for a few months. Here are some of the other insightful things you will hear in this episode: Why some people have success faster, but why that doesn't mean you're doing something wrong. Why you should cut yourself some slack when you haven't become a millionaire in a short period of time. And why Russell remembers the journey of when things were hard as "Good old days." So listen here to find out why enjoying the journey of entrepreneurship is the best part. Transcript - https://marketingsecrets.com/blog/cut-yourself-some-slack-so-you-can-actually-launch-your-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

This may seem kind of backwards, but if you're struggling, you may have one of these problems. On today's episode Russell talks about what the number one reason is why people aren't buying your products, and how you can change it. Here are some of the awesome things to listen for in this episode: How Russell knows from experience why not paying for other people's products makes it hard for you to be successful with your own products. Hear some examples of Russell and others who have struggled because they weren't willing to spend the money that they expected other people to spend on them. And why until you start paying for the things you were getting for free, the universe or karma won't allow you to have the success you're hoping for. So listen here if you want to find out why you need to be willing to spend money to make money. Transcript - https://marketingsecrets.com/blog/the-1-reason-why-people-aren-t-buying-your-stuff-is Learn more about your ad choices. Visit megaphone.fm/adchoices

Why this should be exciting for you as an entrepreneur inside of this game. On today's episode, Russell talks about Gary Vaynerchuk getting a shoe deal and what that means for all entrepreneurs. Here are some of the awesome things you will hear in this episode: How Gary Vaynerchuk getting a shoe deal could mean good things for all other entrepreneurs. Why Russell believes entrepreneurs should be role models for kids. And how supporting Gary by getting his shoes, is actually doing something for all entrepreneurs. So listen below to find out why in the world Gary Vaynerchuk got a shoe deal, and more importantly why we should support it. Transcript - https://marketingsecrets.com/blog/an-entrepreneur-got-a-shoe-deal Learn more about your ad choices. Visit megaphone.fm/adchoices

The real secret to winning this game is SO simple, most of you are missing it. On this episode Russell talks about receiving a card in the mail asking to be on a podcast, and why that offer wasn't irresistible enough. Here are some of the other things he talks about on today's episode: What was missing from the card asking Russell to be on a podcast, making him throw it away. Why you should always look at what is in it for your customer, or date or whatever, in order to make what you're proposing impossible to refuse. And how you make something you create more valuable than someone's time or money, so they will trade you for it. So listen here to find out why a card sent in the mail wasn't irresistible enough, and how that person could have made it impossible for Russell to turn down. Transcript - https://marketingsecrets.com/blog/the-secret-to-getting-anybody-to-do-anything-you-want Learn more about your ad choices. Visit megaphone.fm/adchoices

Despite the fact that others are saying that videos are dead, I want to show you what we're doing now that's actually working better. On today's episode Russell talks about how Chrome stopped allowing auto play videos and how that has lead to the rebirth of the squeeze page. Here are some of the awesome things you will get to hear on this episode: Why it's so important to re-focus on the squeeze page to bring people in, when you can no longer rely on auto play videos. How Russell used a couple of squeeze pages to 2x his listeners of the Marketing Secrets podcast. And where you need to put hooks in order to get people progressing through your sequences. So listen here to find out why Russell believes that the rebirth of the squeeze page has begun. Transcript - https://marketingsecrets.com/blog/the-rebirth-of-the-squeeze-and-the-refocus-on-the-hook Learn more about your ad choices. Visit megaphone.fm/adchoices

How this external mission can actually transform your business forever. On today's episode Russell talks to us all the way from Kenya about the importance of doing good in the world after you have made a lot of money. Here are some of the awesome things you will hear in this episode: How Russell has been able to help the less fortunate by being successful in business. Why after this trip he will be focusing more on his new mantra, to liberate and educate. And why helping serve people who don't necessarily do anything for you can actually help motivate you to become more successful. So listen here to find out how Russell plans to continue to liberate and educate children and why he's going to start focusing on that aspect even more. Transcript - https://marketingsecrets.com/blog/liberate-and-educate Learn more about your ad choices. Visit megaphone.fm/adchoices