Marketing Secrets

Even though we have 150 employees, only 20 of them are in Boise, so this is how we keep momentum happening. On today's episode Russell updates a little on if his kids are enjoying wrestling and he also reveals one secret to making a remote team work. Here are the awesome things in this episode: Find out which of Russell's kids actually appears to have enjoyed the first wrestling practice out in the wrestling room, despite so much complaining. And hear what one of the important factors is to having a remote team work successfully. So listen here to find out one of the reasons Russell's remote team works out so well. Transcript - https://marketingsecrets.com/blog/one-secret-to-making-a-remote-team-work Learn more about your ad choices. Visit megaphone.fm/adchoices

Semi-deep thoughts from inside the wrestling room. On this episode Russell talks about how trying to teach his boys to love wrestling the way he does has been met with a lot of resistance, but why he isn't giving up. Here are some of the cool things in this episode: Why even though Russell's boys have not really enjoyed wrestling so far, it's important to push forward anyway. Why anything new that you try to do brings resistance, but if it's important you need to continue to move forward. And how getting his boys to do wrestling is similar to starting something new with your business. You need to be passionate about it if it's going to work. So listen here to find out why you should continue to push forward in the new things you try, despite the initial resistance you will get. Transcript - https://marketingsecrets.com/blog/breaking-through-the-initial-opposition-and-resistance-when-you-start-a-new-thing Learn more about your ad choices. Visit megaphone.fm/adchoices

Something special I learned this week when I stopped doing my morning routine. On today's episode Russell talks about changing up his morning routine by driving his kids to school and why it has been so great. Here are some of the amazing things Russell talks about in this episode. What caused Russell to stop and notice that he was missing out on something really special with his kids. What kind of a difference he feels in his life since he began driving his kids to school each day. And why it's so important to stop and look around you and notice the relationships that you may have been neglecting. So listen here to find out why Russell is going to continue to drive his kids to school, and why you should stop and pay attention to your own loved ones, because you never know what you're missing out on. Transcript - https://marketingsecrets.com/blog/drive-your-kids-to-school Learn more about your ad choices. Visit megaphone.fm/adchoices

What I've learned during the systemization process inside of Clickfunnels over the last few months. In this episode Russell explains how to replace your own level 6 skill sets with people who have level 10 skills in one thing. Here are some of the awesome things you will hear in today's episode: Why having the ability to take his daughter to the Little Gym helped Russell reflect on why it's awesome to be an entrepreneur. Why entrepreneurs need to figure out how to do everything to get their businesses off the ground. And why it's a good idea to replace yourself with people who do better work, once you've made a million dollars. So listen here to find out how you can find a lot more people who are better than you to run your business for you. Transcript - https://marketingsecrets.com/blog/how-to-replace-yourself-the-right-way Learn more about your ad choices. Visit megaphone.fm/adchoices

A cool new way to look at developing your new opportunity. On today's episode Russell talks about how he was able to look at his own principles through a different lens after he heard Steven teach them at the FHAT event. Here are some awesome things you will hear in this episode: Find out how Steven helped Russell see the market, submarket, and niche concept differently. Find out the difference between a red ocean market and a blue ocean market. And hear Russell discuss in detail what it means to throw rocks at the red ocean. So listen here to find out how to still be a part of the red, bloody ocean, while creating your own blue ocean. Transcript - https://marketingsecrets.com/blog/throwing-rocks-at-the-red-ocean Learn more about your ad choices. Visit megaphone.fm/adchoices

Something crazy happens to the people around you when you start having success. On this episode Russell talks about one of the big downsides to success that may catch you off guard. Here are some of the interesting things to listen for in today's episode: Why the saying "Misery loves company" is true when it comes finding success. Why you need to prepare now for when you have success, because people relate to you more when you fail. And why you should be excited for other people when they achieve any kind of success. So listen here to find out how to attract successful people in your life, and why you shouldn't be surprised when people aren't happy for your success. Transcript - https://marketingsecrets.com/blog/the-weird-part-of-success-you-probably-weren-t-planning-on Learn more about your ad choices. Visit megaphone.fm/adchoices

Two presentations that I gave, where I thought that no one was listening, that literally changed a few people's world. On today's episode Russell talks about being able to make a difference even when he thought something seemed like a waste of time. Here are some awesome things to listen for on this episode: Why Alex Hormozi heard Russell's message, but didn't do anything about if for a year. How well Alex has been able to do with his business despite having tiny goals. And why speaking to only 15 people at Affiliate Summit actually turned out to be a good thing. So listen here to find out why it's important to keep putting your message out there, even if you think no one is listening. Transcript - https://marketingsecrets.com/blog/keep-publishing-even-when-no-one-s-listening Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes of some cool things that we're doing to get people to stop and actually watch our ads. On this episode Russell talks about a new ad technique where you try to get someone's attention within three seconds. Here are some of the awesome things you will hear on today's episode: Find out what kind of ads Russell is experimenting with to grab people's attention quickly. Discover why you need to be quicker in grabbing people's attention in these days than they did in the 80's. And find out how Russell's jeep became high centered and why he lit a copy of Expert Secrets on fire! So listen here to see why Russell blew up his Gold Prospector with a potato gun and lit his book on fire. Transcript - https://marketingsecrets.com/blog/the-3-second-shock-that-allows-you-to-deliver-your-message Learn more about your ad choices. Visit megaphone.fm/adchoices

This is not your traditional marketing episode, but hopefully it helps you to understand your role in the plan. On this podcast Preacher Russell talks about the journey that leads you to where God (or whatever you believe in) wants you to be. Here are some of the insightful things in this episode: Find out why Russell feels that the struggles from his past have made it possible for his present. Hear why Russell believes his journey is so important for what God ultimately has in store for him. And find out why when he looks back on the most difficult and painful time in his life, he is grateful for the journey. Listen below to see why your journey is so important for where you end up. Transcript - https://marketingsecrets.com/blog/the-hand-that-you-don-t-see-that-s-guiding-you-on-your-journey Learn more about your ad choices. Visit megaphone.fm/adchoices

A quick recap of what we learned rolling out our first funnel inside our new mini agency. On this episode Russell talks about how the first week went with his new advertising agency that is dedicated to only Clickfunnels. Here are some of the cool things to listen for in today's episode: How changing the Expert Secrets book funnel was able to bring the average cart value up by $8 How Russell's team was able to virtually be in the same room to communicate, even though everyone on the team is remote instead of being located in Boise. And find out what the next step is in the funnel. So listen here to find out how the first week went for Russell's new Clickfunnels-dedicated advertising agency. Transcript - https://marketingsecrets.com/blog/returning-and-reporting-back-on-week-one-of-our-new-agency Learn more about your ad choices. Visit megaphone.fm/adchoices

During the simplification of our value ladder, we discovered some really cool stuff. On this episode Russell talks about how his company has spent the last few weeks focusing on the value ladder and what they changed. Here are some awesome things you will hear in this episode: Find out what some of the analytics and churn rate are for some of Russell's current front end offers. Find out where you should start on the value ladder if you are a beginner. And Find out why you need to go to Funnel Hacking Live to get the real scoop on all of this stuff. So listen here to find out how your front end funnels can affect churn on the back end. Transcript - https://marketingsecrets.com/blog/how-front-end-funnels-affect-churn-on-your-back-end-funnels Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't forget your responsibility to your customers, it should keep you up at night... On today's episode Russell talks about the responsibility you have to your customers to make sure that what you are selling them is high quality. Here are a few insightful things in this episode: Why thinking about your customers should keep you up at night. And why it's so important to make sure what you are selling is high quality. Listen here to find out why with great power comes great responsibility. Transcript - https://marketingsecrets.com/blog/with-great-power-comes-great-responsibility Learn more about your ad choices. Visit megaphone.fm/adchoices

Here are five things to do to make sure that a funnel will even work for what it is you're trying to sell. On this episode Russell talks about putting the right people on your team to be able to best market your product or service. Here are some awesome things you will hear in this episode: Find out why you should have your entire team take the disc profile test to find out where they best fit in. And Why it's important to have the right people in the right positions for your business. So listen here to find out why it's so important to use the disc profile system to put team members in the right position for your business to grow and be successful. Transcript - https://marketingsecrets.com/blog/is-a-funnel-even-right-for-my-business Learn more about your ad choices. Visit megaphone.fm/adchoices

As you grow, your weaknesses will start to show, here is how to strengthen those holes as they are exposed. On today's episode Russell talks about setting a goal last year to pay off his house, and why it was so important to him. He also talks about fortifying his business to make sure it can't be destroyed by something stupid. Here are some of the cool things to look for in this episode: Find out why paying off his house was such a big goal for Russell for years. Hear some of the things that have kept him from reaching that goal in the past. And find out why it is so important to find the holes in your business and strengthen the weaknesses to protect yourself from those looking to destroy you. So listen here to see how you can bump up your security at home and at your business. Transcript - https://marketingsecrets.com/blog/how-to-fortify-against-your-weaknesses-and-an-exciting-announcement Learn more about your ad choices. Visit megaphone.fm/adchoices

A few cool stories that will hopefully re-align what you define as what you actually earn. On today's episode Russell talks about doing what you said you were going to do instead of trying to lie, cheat, and trick your way into money. Here are some of the other insightful things Russell talks about in this episode: Why Russell gave back 8 figures to Pruvit, even though he had signed a contract to have equity in the company. And why it's important to only take the things you have actually earned. So listen here to find out why integrity is more important than money. Transcript - https://marketingsecrets.com/blog/rant-take-what-you-earned-nothing-more Learn more about your ad choices. Visit megaphone.fm/adchoices

Some awesome advice from Bart Miller as we were doing our late night walk. On this episode Russell talks with Bart Miller from his inner circle about immersing himself in the things he does instead of dabbling. Here are some of the cool things to listen for in today's episode: Find out how Bart made a commitment to get in shape and ended up winning awards for body building in under a year. Hear why both Bart and Russell have been able to really commit to things instead of dabbling. And find out how you could possibly see Russell standing on stage at Funnel Hacking Live in a Speedo! So listen here to see why it's so important to be an extremist when you set a goal to do something. Transcript - https://marketingsecrets.com/blog/how-to-dominate-at-everything-you-do Learn more about your ad choices. Visit megaphone.fm/adchoices

Be a fly on the wall during the ClickFunnels partner meeting and hear the #1 thing each of us learned on our journey so far. On this episode we get to hear from the entire Clickfunnels partnership team. They all share the big takeaways they have received as they have watched the company soar to over a hundred million dollars a year in revenue. Here are some of the cool things you will hear. How Russell learned that having a great partnership and team was better than being on his own. Why Todd thinks it's important to have someone who is obsessed with the product you're selling. Why Dave thinks the Dream 100 is so important. How John prioritizes and delegates to make sure everything is done by the appropriate people. Why Brent thinks it's important to stay small and nimble as long as possible and why you shouldn't sweat the small stuff. And why Ryan believes that constraints are not a limiting factor, but what helps you focus and succeed. So listen here to find out what the Clickfunnels partnership t

Interesting thoughts after my whirlwind week. On this episode Russell talks about what it's like being an introvert in an extrovert's business. He shares how you can still be successful while being introverted, just like him. Here are some interesting things in this episode: Find out why Russell loves speaking in front of thousands of people, but can still be awkward one on one. See how Russell is able to get past his introverted tenancies to still be able to sell a room. And find out why you just need to start sharing your message and with consistency you will find your voice. So listen here to find out how an introvert is making it in this extroverted business. Transcript - https://marketingsecrets.com/blog/being-an-introvert-inside-of-an-extrovert-s-calling Learn more about your ad choices. Visit megaphone.fm/adchoices

The two most important things your can do between now and the end of the year to double your business for next year. On today's episode talks about his upcoming meeting with his partners to plan next year, and goes on to explain why he's simplifying his value ladder and his life. Here are some awesome things you will hear in this episode: Why it's important to have a planning meeting with your partners to decide what you want to achieve for the next year. What kind of things Russell is doing to simplify his value ladder and why he's doing it. And why Russell is turning off two programs that each do well over a million dollars each year. So listen here to find out how you too can simplify your value ladder. Transcript - https://marketingsecrets.com/blog/end-of-the-year-planning-meetings-and-simplifying-your-value-ladder Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the marketing secret I'm dusting off from the archives of one of the greatest campaigns we ever ran. On this episode Russell talks about going old school with a technique he used to use that worked every single time. He gives all the information you need to be able to do it for your business. Here are some cool things on this episode: How Russell used to use this technique back in the day. How you can use it to build curiosity, which translates into people signing up for a membership site. And why Russell himself hasn't used this technique in a while, but why he's going to use it again very soon with Clickfunnels. So listen below to find out what awesome technique Russell used in the past with massive success, that he plans on using again. Transcript - https://marketingsecrets.com/blog/the-1-way-to-get-thousands-of-people-to-join-your-membership-site-in-less-than-15-minutes Learn more about your ad choices. Visit megaphone.fm/adchoices