Marketing Secrets

A conversation I had today explains the reason why most businesses end up suffocating and dying. On today's episode Russell talks about something awesome he witnessed with his kids school. He goes on to talk about discussing marketing with another parent at school and why he considers it the lifeblood of a business. Here are some of the insightful things in this episode: Why marketing is the lifeblood of a company. How cutting back on marketing in a business is like putting pressure on the carotid artery in wrestling. And how to get a successful business by tripling down on your marketing. So listen here to find out why you need to become obsessed with the marketing of your product, rather than the product itself. Transcript - https://marketingsecrets.com/blog/it-s-not-the-thing-it-s-the-marketing-of-the-thing-that-counts Learn more about your ad choices. Visit megaphone.fm/adchoices

If you structure your value ladder right, you'll never have to do a payment plan. On this episode Russell answers a question posted on Facebook about why he doesn't do payment plans. Here are some of the awesome things he has to say in today's episode. The reason Russell doesn't have payment plans, and it's not only because he doesn't sell to broke people. Why being handed an already successful business that you didn't have to work for will usually cause it to fail. And how Russell justifies giving away stuff for free and what his philosophy about it is. So listen here to find out why Russell doesn't usually give an option for payment plans. Transcript - https://marketingsecrets.com/blog/why-i-don-t-do-payment-plans Learn more about your ad choices. Visit megaphone.fm/adchoices

A quick play-by-play of the last 24 hours of my crazy life. On this episode Russell talks about the last 24 hours of his life and the events that made it feel crazy. Here are some of the interesting things you will hear in this episode: Find out why Russell is being sued by a Clickfunnels customer. Hear about some other legal problems that Russell has been dealing with for quite some time. And find out why Russell and his family had to take trip to the ER. So listen here to see why Russell's last 24 hours have been such a stressful roller-coaster ride. Transcript - https://marketingsecrets.com/blog/the-bigger-you-get-the-bigger-your-problems-get Learn more about your ad choices. Visit megaphone.fm/adchoices

A podcast from Russell and Todd in a private plane. On this special private plane episode Russell and Clickfunnels co-founder, Todd Dickerson, rant about troubles they've had with different platforms, most recently iTunes. Here are some of the interesting things you will hear on this episode: Find out why Russell is not longer getting subscribers for his podcast, and how all efforts to fix the problem have been fruitless. Hear Todd tell a story about a friend of his that basically lost his business when Amazon D-listed his product. Find out why YouTuber, PewdiePie pretty much lost everything after using an offensive term. And discover how we can learn from these examples to make sure we don't have all our eggs in one basket. So listen here to find out why it's important to have a back up plan when it comes to social media platforms, as well as merchant accounts. Transcript - https://marketingsecrets.com/blog/beware-of-all-platforms-except-this-one Learn more about your ad choices. Visit megaphone.fm/

Russell's rant about what's keeping people from success. On this episode Russell rants about the difference between daycare, college and coaching and why to be successful you need coaching. But to be a champion you have to put in the extra work because coaches can only take you so far. Here are some interesting things in this episode: Why you need to listen to your coaches to be successful, otherwise you might as well go to daycare or college. And why putting in extra work after the coaching is what will make you a champion. Listen here to find out why you need to move on from daycare, and college and jump into coaching and then put in even more effort to become a champion. Transcript - https://members.innercircleforlife.com/blog/51-1-rant-if-you-want-me-to-wipe-your-butt-go-to-daycare Learn more about your ad choices. Visit megaphone.fm/adchoices

How we're creating systems so that everyone can focus on their unique abilities. On this episode Russell talks about being worth $100,000 a day in his business, but not being worth anything as an assistant wrestling coaching. He goes on to say why it's important to focus on unique abilities. Here are some of the amazing things in today's episode: Why Russell had to tell an old friend that he couldn't come visit unless he paid him $100,000 a day. How Russell ended up being an assistant wrestling coach for free. And why focusing on our own and our team members unique abilities is a good way to grow your company. So listen here to find out why Russell charges $100,000 a day for business consulting, but is an assistant wrestling coach for free. Transcript - https://marketingsecrets.com/blog/focusing-on-your-ua-100k-a-day-role Learn more about your ad choices. Visit megaphone.fm/adchoices

I use this in every webinar, every Facebook live, every sales letter, and pretty much every time I sell anything, and I'm going to give it to you for free! On this episode Russell talks about a closing technique he learned from the first copywriter he ever paid, that he has been using ever since. Here are some of the awesome things you will hear in today's episode: Who Russell first heard use this technique and what's cool about it. Listen as Russell go into character to show how he does the sales pitch. And find out why it doesn't have to be all or nothing when people buy from a webinar. So listen here to find out what technique Russell has been using for years to close. Transcript - https://marketingsecrets.com/blog/the-secret-closing-technique-i-learned-from-one-of-the-top-copywriters-in-singapore Learn more about your ad choices. Visit megaphone.fm/adchoices

The second super power that you need to add that's, unfortunately, invisible to the entrepreneurial eye. On this episode Russell talks about being able to set long term goals to help you focus today and stop chasing all the shiny things that you see along the way. Here are some interesting things you will hear in this episode: Why you should stop being distracted by shiny things by focusing on the one thing that you want to do. Why being entrepreneurial is like having a super power and how being able to set goals and follow them is a second super power. And how setting a someday goal will help you reverse engineer your 5 year, 1 year, 1 month, 1 week, and today goals. So listen here to find out how to add another super power to your entrepreneurship. Transcript - https://marketingsecrets.com/blog/adding-in-your-second-entrepreneurial-super-power Learn more about your ad choices. Visit megaphone.fm/adchoices

It happened the day you took personal responsibility for a problem that wasn't your own. On this episode Russell talks about how every entrepreneur is someone who found a problem and took responsibility for it. Here are some of the enlightening things in this episode: Why entrepreneurs are different than the rest of the world when it comes to seeing a problem. Who some of Russell's inner circle members are that are a great example of taking responsibility of a problem and fixing it. And why when entrepreneurs take responsibility for a problem, it changes the world. So listen here to find out how to be an entrepreneur by taking responsibility for a problem that you didn't create but want to fix. Transcript - https://marketingsecrets.com/blog/and-that-s-the-day-you-became-an-entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

A really cool lesson I learned from my new coach and how it applies to your funnel. On today's episode Russell talks about how his new coach has helped him figure out his someday goal and the steps he should be taking to achieve it. Here are some interesting things you'll hear in this episode: Why Russell needed to figure out a new someday goal, and how to take steps to achieve it. Why achieving everyday goals with his someday goal in mind will help him get there. And how having an end in mind will help you reverse engineer your funnels to meet your end goal. So listen here to learn the steps to achieving your someday goals. Transcript - https://marketingsecrets.com/blog/begin-with-the-end-in-mind Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen in on this unique conversation after a late night mastermind outside the Clickfunnels headquarters. On this episode Russell talks about contrast with Dave and Steven. Here are some interesting things to listen for in today's episode: Why having contrast creates desire in customers. And what kinds of things about contrast Russell, Dave and Steven learned from the Chatbooks viral video. So listen here to find out why contrast in your marketing is so important. Transcript - https://marketingsecrets.com/blog/before-states-and-after-states-and-the-power-of-contrast Learn more about your ad choices. Visit megaphone.fm/adchoices

The fastest way to succeed in anything in life. On today's episode Russell talks about finding a coach and actually doing what they say. Here are some of the awesome things to listen for today: Why Russell hired a new coach, and why having a coach is important to him. Why Russell's wrestling coach said he was one of the most coachable people ever. And why you need to find someone you trust, listen to what they say, do it, and then you'll have success. So listen here to find out how to find success by finding a mentor or coach you can trust. Transcript - https://marketingsecrets.com/blog/listen-do-succeed Learn more about your ad choices. Visit megaphone.fm/adchoices

All the little things you're not doing to get more traffic now. On this episode Russel talks about the big theme in the company right now, which is going from ten million dollars a year to a hundred million. He talks about what they are doing to be able to build a blueprint to help others do what they have done. Here are some cool things in this episode: Hear why Russell is obsessed with writing books right now in order to leave a legacy. Find out which book will come after Expert Secrets in the series and what it will focus on. And find out what is happening next with the Marketing Secrets podcast. Listen to all this and more, and don't forget to get your tickets for Funnel Hacking Live before they are gone. Transcript - https://marketingsecrets.com/blog/behind-the-scenes-of-our-100-000-000-traffic-meeting Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen in on live Q&A from Gary Vaynerchuk (Part 2 of 2) On this special episode of Marketing Secrets Podcast you will get to hear the second half of the Q&A section of Gary Vaynerchuk's presentation at the viral video launch event. Here are some of the questions Gary answers: Why you should still invest in influencers to build your brand even if they are in a different niche than you. How you support and strengthen your belief in your own intuition. And What Gary's number one business challenge is right now. So listen to Gary's insightful answers to these questions and many others as we finish up part 2 of this special set of episodes. Transcript - https://marketingsecrets.com/blog/gary-vee-q-a-from-the-viral-video-launch-party-part-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen in on live Q&A from Gary Vaynerchuk (Part 1 of 2) On this special episode of Marketing Secrets Podcast you will get to hear the first half of the Q&A section of Gary Vaynerchuk's presentation at the viral video launch event. Here are some of the questions Gary answers: What he sees happening with artificial intelligence and robots in the next 5 years. What Gary's latest strategies are for shows on both YouTube and Facebook. And What Gary recommends for taking your preferred platform and skyrocketing your numbers. So listen to this first half of Gary's Q&A and tune in for the second half tomorrow. Transcript - https://marketingsecrets.com/blog/gary-vee-q-a-from-the-viral-video-launch-party-part-1 Learn more about your ad choices. Visit megaphone.fm/adchoices

The secret behind making the important become urgent. On this episode of Marketing Secrets, Russell gives a recap of some of the events for the Viral video launch from last week. He goes into some rough numbers and stats and explains why they did it. Here are some of the highlights of this episode: Russell gives some rough numbers of how the viral video went and some of the stats for the first 7 days since. He explains what good things have come from the video launch and why they did the things they did.- And he explains why he needed to make the important things become urgent in order for them to get done, and why he recommends others do the same thing. So listen to this episode and find out how many views the viral video got, and what good things have come from it so far. Transcript - https://marketingsecrets.com/blog/recap-from-the-viral-video-launch-party Learn more about your ad choices. Visit megaphone.fm/adchoices

My live presentation from the viral video launch party. On this episode Russell gives a presentation at the viral video launch of how Clickfunnels went from $0 to $100,000,000 using growth hacking and sales funnels. Here are some of the awesome things in this episode: Step by step how Russell was able to grow his business without you outside funds. How he was basically paid to introduce people into the Clickfunnels world. And why funnels are the key to growing your own business without having to take money from venture capitalists. So listen here to hear this awesome presentation that can teach you how to grow your business using sales funnels. Transcript - https://marketingsecrets.com/blog/how-we-went-from-0-to-100-000-000-using-growth-hacking-and-sales-funnels-without-taking-on-any-outside-money Learn more about your ad choices. Visit megaphone.fm/adchoices

Cool message I got a few minutes before starting our viral video launch event. Transcript - https://marketingsecrets.com/blog/38b-bonus-episode-behind-the-scenes-call-with-frank-kern Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell's thoughts as he enters the last phase of the viral video launch. In this podcast Russell is worn out and tired but he talks about finishing what he started even when he's burned out. Here are some of the awesome insights you will hear in today's episode: Who taught Russell the concept "99 yards doth not a touchdown make", and what it means. What other circumstances Russell has used that quote to help him get through. And why it is so important to give it your all until you complete something, even when all you want to do is quit. So listen here to be inspired to keep going and moving forward and finish what you start. Transcript - https://marketingsecrets.com/blog/99-yards-doth-not-a-touchdown-make Learn more about your ad choices. Visit megaphone.fm/adchoices

My thoughts as I detox from Lucky Charms. On today's episode Russell talks about the effects of putting negative fuel in your body instead of positive. Here are some of the informative things you will hear today: What started Russell on a carb binge that he couldn't stop. Why eating junk will make you feel like junk. And why putting positive fuel in your body will help you compete in business and you'll be more able to get a billion things done in shorter period of time. So listen here to find out why putting negative fuel in your body could be making your work suffer. Transcript - https://marketingsecrets.com/blog/why-does-the-fuel-you-eat-actually-matter-for-an-entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices