Marketing Secrets

Something interesting I realized this weekend about how to reactivate people, get them to commit, and finally give them their big ah-ha. On this episode Russell talks about planning a new 10x Secrets product, when he suddenly questioned why he continues to launch new products. He explains his motivation behind why he continues to do what he does. Here are some awesome things you will hear in this episode: Why getting so excited about a new idea made Russell suddenly question why he continues to put out new content. How spending money on training helps people re-commit to what they are trying to do. And why he loves reading which of his products gave people the aha that made them re-commit. So listen here to find out why it's important for Russell to continue to put out content that will hopefully inspire different people. Transcript - https://marketingsecrets.com/blog/why-i-throw-out-so-many-hooks Learn more about your ad choices. Visit megaphone.fm/adchoices

How to create the right hook that'll make it so that selling becomes almost super easy. On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Here are some of the things you will hear on today's episode: Why it's so important to have a hook that grabs people's attention. What he used as the hook for his recently launched Book of Mormon Challenge Podcast. A few other examples of hooks people used to sell their own products, and why they were so effective. So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you're offering. Transcript - https://marketingsecrets.com/blog/the-hook-the-story-and-the-offer Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's topic was "how to change the world"! On this episode Russell recaps the fourth and final day of Funnel Hacking Live. Here are some of the awesome things that happened on day four: Brian Bowman speaks about acting with a sense of urgency. What happened that caused Russell to realize that next year there will have to be security at the event. How Myron was able to close even more people into Two Comma Club X And how Garret White and Tony Robins rounded out the day. So listen here to find out all the awesome details that happened during the final day of Funnel Hacking Live 2018. Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-4-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

My own personal biggest take-aways from the first day of Funnel Hacking Live. On today's episode Russell talks about the events and speakers from the first day of 2018 Funnel Hacking Live. Here are some of the coolest parts of day one: Seeing all the Two Comma Club winners, as well as the all the people who made 8 figures and their awesome awards. Finding out what Operation Underground Railroad is and how much money they were able to raise on their behalf. Being able to watch the documentary film about OUR, to inspire people to help. So listen to this episode to be able to relive what happened the first day of Funnel Hacking Live, or be filled with regret if you missed it. Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-1-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

What to do when your baby flops. On today's episode Russell talks about what one of his presentations for Funnel Hacking Live and why he is giving it. Here are a few of the awesome things to listen for in this episode: What was the inspiration behind Funnel Audibles. Why it's so important to split test your funnels to go from good funnels to great funnels. And what you can expect to hear during the Funnel Audibles presentation at Funnel Hacking Live. So listen here to find out what Funnel Audibles is, and why it's going to be a great presentation. Transcript - https://marketingsecrets.com/blog/funnel-audibles Learn more about your ad choices. Visit megaphone.fm/adchoices

Do your homework, funnel hack everything, and Russell's new motivation. On this episode Russell talks about listening to a podcast and finding out what company he now wants to compete against. Here are some of the awesome things you will hear on today's episode: Find out what company Russell discovered that he now gets to compete against. Find out what part of the company Russell wants to hack, because it's not actually funnels. And find out all the ways that you should be hacking other businesses so that you know the ins and out of the market you are in. So listen here to hear what company Russell wants to compete with next, and how he will funnel hack them. Transcript - https://marketingsecrets.com/blog/funnel-hack-everything-not-just-their-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes of what I'm currently doing to simplify and sexify my messages. On this episode Russell talks about how much time he spends simplifying his presentations so that even his kids could understand his concepts. Here are some of the other things to listen for in this episode: Why it's so important to cut out the techno babble and complex concepts from your message. Why you need to make your message sexy or intriguing to the audience. And why its important for your audience that you spend an enormous amount of time learning a concept and then simplifying it for them. So listen here to find out why Russell thinks its so important to simplify and sexify your message. Transcript - https://marketingsecrets.com/blog/simplifying-and-sexifying-your-message Learn more about your ad choices. Visit megaphone.fm/adchoices

How We Create Presentations That Are SUPER Sexy, That Get Attention And Make It Simple To Teach On this episode Russell talks about all the work that goes into putting his presentations together for Funnel Hacking Live. Here are some of the awesome things you will hear in today's episode: Why Russell spends so much time on the headline and the framework of a presentation. Why it is so important to make sure the headline is sexy. And why if he has a framework put together, Russell can do a 90 minute presentation without even having slides. So listen here to find out the process Russell goes through to create a headline and framework for a presentation. Transcript - https://marketingsecrets.com/blog/hook-headline-framework Learn more about your ad choices. Visit megaphone.fm/adchoices

A breakdown behind the scenes of everything that went into the 3 million dollars in 90 minutes from Grant Cardone's 10X event. On this episode Russell goes through a play by play of Grant Cardone's 10x event and how he was able to make 3 million dollars in just 90 minutes. He also answers 12 questions people have been asking since the event. Here are some of the awesome things you will hear on today's episode: What kinds of things Russell and his team did to prepare for the event so they would have the ability to sell to such a large crowd. How this offer differed from the offer he presented at last years 10x event. What Russell did to get in state before presenting onstage in front of almost 9,000 people. And find out the answers to the 12 questions everyone has been asking since the event took place. So listen here to hear the amazing tale of how Russell was able to make $3 million dollars in just 90 minutes. Transcript - https://marketingsecrets.com/blog/how-i-made-3-million-dollars-in-90-minutes

A quick glimpse behind the scene of what's happening here on our biggest, most crazy, funnel to date. On today's episode Russell talks about the new Project Mother Funnel that should be rolling out in the next 30-60 days. Here are some of the awesome things you will learn about it in this episode: What Project Mother Funnel is and what it's designed to do. How it will help decrease churn rate by weeding out the customers Russell doesn't want. And how it will help new customers stick. So listen here to find out what you can expect when Project Mother Funnel is finally live. Transcript - https://marketingsecrets.com/blog/project-mother-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

The quickest way to get your team to help you win. On this episode Russell talks about how to get over the initial pain when you start something new and create desire. Here are some of the awesome things to listen for on today's episode: Find out why starting a new business is similar to starting a new sport, because it doesn't get fun until you have a win. Hear the fun story of Russell's first win in wrestling, and how that is what made him decide that he was a wrestler. And find out why you need to start will small wins in order to work your way up to the big ones. So listen here to find out why you need to be able to have a win, in order to create desire, in whatever it is you are doing. Transcript - https://marketingsecrets.com/blog/how-to-get-yourself-and-others-past-the-initial-pain-so-you-can-get-to-desire-fast Learn more about your ad choices. Visit megaphone.fm/adchoices

A private vox from inner circle member Bryan Bowman that I thought would benefit you. On this episode Russell plays a voxer message he received from Bryan Bowman about burnout. Here are some of the cool things you will here in today's episode: How whiteboarding helped Bryan re-light a fire within him. And what two questions should every entrepreneur be asking themselves to avoid burnout. So listen here to find out what Bryan Bowman has to say about burn out, and he how got fired up again. Transcript - https://marketingsecrets.com/blog/avoiding-burnout-results-first-and-so-much-more Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen as "The Goat Farmer" drops some powerful Q & A during this episode of Marketing Secrets. On this special episode Russell is interviewed by Dana Derricks for Decade in a Day. Here are some of the fun and informative questions you will get to hear the answers to: What would be the one thing Russell would suggest anybody starting out in business should focus on? What's Russell's biggest secret to building funnels? What Russell wishes he would have done differently? And what Russell's team relieves him from? So listen here for the answers to these questions and many more from Dana Derricks. Transcript - https://marketingsecrets.com/blog/behind-the-scenes-of-decade-in-a-day-with-dana-derricks Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding the "Pride Cycle" can keep your business protected from yourself. On today's episode Russell talks about the pride cycle and how he stays humble. Here a few of the amazing things in this episode: Find out what the pride cycle is and why you have to go through it to learn how to stay humble. Hear how Russell keeps himself humble so he doesn't have to go through a third crash. And find out why sometimes pride isn't the reason for your crash, you just needed to go another direction. So listen here to find out how to keep yourself humble in your business so you don't have to be humbled. Transcript - https://marketingsecrets.com/blog/the-pride-cycle-and-how-it-affects-your-company Learn more about your ad choices. Visit megaphone.fm/adchoices

Even though we have 150 employees, only 20 of them are in Boise, so this is how we keep momentum happening. On today's episode Russell updates a little on if his kids are enjoying wrestling and he also reveals one secret to making a remote team work. Here are the awesome things in this episode: Find out which of Russell's kids actually appears to have enjoyed the first wrestling practice out in the wrestling room, despite so much complaining. And hear what one of the important factors is to having a remote team work successfully. So listen here to find out one of the reasons Russell's remote team works out so well. Transcript - https://marketingsecrets.com/blog/one-secret-to-making-a-remote-team-work Learn more about your ad choices. Visit megaphone.fm/adchoices

Semi-deep thoughts from inside the wrestling room. On this episode Russell talks about how trying to teach his boys to love wrestling the way he does has been met with a lot of resistance, but why he isn't giving up. Here are some of the cool things in this episode: Why even though Russell's boys have not really enjoyed wrestling so far, it's important to push forward anyway. Why anything new that you try to do brings resistance, but if it's important you need to continue to move forward. And how getting his boys to do wrestling is similar to starting something new with your business. You need to be passionate about it if it's going to work. So listen here to find out why you should continue to push forward in the new things you try, despite the initial resistance you will get. Transcript - https://marketingsecrets.com/blog/breaking-through-the-initial-opposition-and-resistance-when-you-start-a-new-thing Learn more about your ad choices. Visit megaphone.fm/adchoices

Something special I learned this week when I stopped doing my morning routine. On today's episode Russell talks about changing up his morning routine by driving his kids to school and why it has been so great. Here are some of the amazing things Russell talks about in this episode. What caused Russell to stop and notice that he was missing out on something really special with his kids. What kind of a difference he feels in his life since he began driving his kids to school each day. And why it's so important to stop and look around you and notice the relationships that you may have been neglecting. So listen here to find out why Russell is going to continue to drive his kids to school, and why you should stop and pay attention to your own loved ones, because you never know what you're missing out on. Transcript - https://marketingsecrets.com/blog/drive-your-kids-to-school Learn more about your ad choices. Visit megaphone.fm/adchoices

What I've learned during the systemization process inside of Clickfunnels over the last few months. In this episode Russell explains how to replace your own level 6 skill sets with people who have level 10 skills in one thing. Here are some of the awesome things you will hear in today's episode: Why having the ability to take his daughter to the Little Gym helped Russell reflect on why it's awesome to be an entrepreneur. Why entrepreneurs need to figure out how to do everything to get their businesses off the ground. And why it's a good idea to replace yourself with people who do better work, once you've made a million dollars. So listen here to find out how you can find a lot more people who are better than you to run your business for you. Transcript - https://marketingsecrets.com/blog/how-to-replace-yourself-the-right-way Learn more about your ad choices. Visit megaphone.fm/adchoices

A cool new way to look at developing your new opportunity. On today's episode Russell talks about how he was able to look at his own principles through a different lens after he heard Steven teach them at the FHAT event. Here are some awesome things you will hear in this episode: Find out how Steven helped Russell see the market, submarket, and niche concept differently. Find out the difference between a red ocean market and a blue ocean market. And hear Russell discuss in detail what it means to throw rocks at the red ocean. So listen here to find out how to still be a part of the red, bloody ocean, while creating your own blue ocean. Transcript - https://marketingsecrets.com/blog/throwing-rocks-at-the-red-ocean Learn more about your ad choices. Visit megaphone.fm/adchoices

Something crazy happens to the people around you when you start having success. On this episode Russell talks about one of the big downsides to success that may catch you off guard. Here are some of the interesting things to listen for in today's episode: Why the saying "Misery loves company" is true when it comes finding success. Why you need to prepare now for when you have success, because people relate to you more when you fail. And why you should be excited for other people when they achieve any kind of success. So listen here to find out how to attract successful people in your life, and why you shouldn't be surprised when people aren't happy for your success. Transcript - https://marketingsecrets.com/blog/the-weird-part-of-success-you-probably-weren-t-planning-on Learn more about your ad choices. Visit megaphone.fm/adchoices