Marketing Secrets

Two presentations that I gave, where I thought that no one was listening, that literally changed a few people's world. On today's episode Russell talks about being able to make a difference even when he thought something seemed like a waste of time. Here are some awesome things to listen for on this episode: Why Alex Hormozi heard Russell's message, but didn't do anything about if for a year. How well Alex has been able to do with his business despite having tiny goals. And why speaking to only 15 people at Affiliate Summit actually turned out to be a good thing. So listen here to find out why it's important to keep putting your message out there, even if you think no one is listening. Transcript - https://marketingsecrets.com/blog/keep-publishing-even-when-no-one-s-listening Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes of some cool things that we're doing to get people to stop and actually watch our ads. On this episode Russell talks about a new ad technique where you try to get someone's attention within three seconds. Here are some of the awesome things you will hear on today's episode: Find out what kind of ads Russell is experimenting with to grab people's attention quickly. Discover why you need to be quicker in grabbing people's attention in these days than they did in the 80's. And find out how Russell's jeep became high centered and why he lit a copy of Expert Secrets on fire! So listen here to see why Russell blew up his Gold Prospector with a potato gun and lit his book on fire. Transcript - https://marketingsecrets.com/blog/the-3-second-shock-that-allows-you-to-deliver-your-message Learn more about your ad choices. Visit megaphone.fm/adchoices

This is not your traditional marketing episode, but hopefully it helps you to understand your role in the plan. On this podcast Preacher Russell talks about the journey that leads you to where God (or whatever you believe in) wants you to be. Here are some of the insightful things in this episode: Find out why Russell feels that the struggles from his past have made it possible for his present. Hear why Russell believes his journey is so important for what God ultimately has in store for him. And find out why when he looks back on the most difficult and painful time in his life, he is grateful for the journey. Listen below to see why your journey is so important for where you end up. Transcript - https://marketingsecrets.com/blog/the-hand-that-you-don-t-see-that-s-guiding-you-on-your-journey Learn more about your ad choices. Visit megaphone.fm/adchoices

A quick recap of what we learned rolling out our first funnel inside our new mini agency. On this episode Russell talks about how the first week went with his new advertising agency that is dedicated to only Clickfunnels. Here are some of the cool things to listen for in today's episode: How changing the Expert Secrets book funnel was able to bring the average cart value up by $8 How Russell's team was able to virtually be in the same room to communicate, even though everyone on the team is remote instead of being located in Boise. And find out what the next step is in the funnel. So listen here to find out how the first week went for Russell's new Clickfunnels-dedicated advertising agency. Transcript - https://marketingsecrets.com/blog/returning-and-reporting-back-on-week-one-of-our-new-agency Learn more about your ad choices. Visit megaphone.fm/adchoices

During the simplification of our value ladder, we discovered some really cool stuff. On this episode Russell talks about how his company has spent the last few weeks focusing on the value ladder and what they changed. Here are some awesome things you will hear in this episode: Find out what some of the analytics and churn rate are for some of Russell's current front end offers. Find out where you should start on the value ladder if you are a beginner. And Find out why you need to go to Funnel Hacking Live to get the real scoop on all of this stuff. So listen here to find out how your front end funnels can affect churn on the back end. Transcript - https://marketingsecrets.com/blog/how-front-end-funnels-affect-churn-on-your-back-end-funnels Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't forget your responsibility to your customers, it should keep you up at night... On today's episode Russell talks about the responsibility you have to your customers to make sure that what you are selling them is high quality. Here are a few insightful things in this episode: Why thinking about your customers should keep you up at night. And why it's so important to make sure what you are selling is high quality. Listen here to find out why with great power comes great responsibility. Transcript - https://marketingsecrets.com/blog/with-great-power-comes-great-responsibility Learn more about your ad choices. Visit megaphone.fm/adchoices

Here are five things to do to make sure that a funnel will even work for what it is you're trying to sell. On this episode Russell talks about putting the right people on your team to be able to best market your product or service. Here are some awesome things you will hear in this episode: Find out why you should have your entire team take the disc profile test to find out where they best fit in. And Why it's important to have the right people in the right positions for your business. So listen here to find out why it's so important to use the disc profile system to put team members in the right position for your business to grow and be successful. Transcript - https://marketingsecrets.com/blog/is-a-funnel-even-right-for-my-business Learn more about your ad choices. Visit megaphone.fm/adchoices

As you grow, your weaknesses will start to show, here is how to strengthen those holes as they are exposed. On today's episode Russell talks about setting a goal last year to pay off his house, and why it was so important to him. He also talks about fortifying his business to make sure it can't be destroyed by something stupid. Here are some of the cool things to look for in this episode: Find out why paying off his house was such a big goal for Russell for years. Hear some of the things that have kept him from reaching that goal in the past. And find out why it is so important to find the holes in your business and strengthen the weaknesses to protect yourself from those looking to destroy you. So listen here to see how you can bump up your security at home and at your business. Transcript - https://marketingsecrets.com/blog/how-to-fortify-against-your-weaknesses-and-an-exciting-announcement Learn more about your ad choices. Visit megaphone.fm/adchoices

A few cool stories that will hopefully re-align what you define as what you actually earn. On today's episode Russell talks about doing what you said you were going to do instead of trying to lie, cheat, and trick your way into money. Here are some of the other insightful things Russell talks about in this episode: Why Russell gave back 8 figures to Pruvit, even though he had signed a contract to have equity in the company. And why it's important to only take the things you have actually earned. So listen here to find out why integrity is more important than money. Transcript - https://marketingsecrets.com/blog/rant-take-what-you-earned-nothing-more Learn more about your ad choices. Visit megaphone.fm/adchoices

Some awesome advice from Bart Miller as we were doing our late night walk. On this episode Russell talks with Bart Miller from his inner circle about immersing himself in the things he does instead of dabbling. Here are some of the cool things to listen for in today's episode: Find out how Bart made a commitment to get in shape and ended up winning awards for body building in under a year. Hear why both Bart and Russell have been able to really commit to things instead of dabbling. And find out how you could possibly see Russell standing on stage at Funnel Hacking Live in a Speedo! So listen here to see why it's so important to be an extremist when you set a goal to do something. Transcript - https://marketingsecrets.com/blog/how-to-dominate-at-everything-you-do Learn more about your ad choices. Visit megaphone.fm/adchoices

Be a fly on the wall during the ClickFunnels partner meeting and hear the #1 thing each of us learned on our journey so far. On this episode we get to hear from the entire Clickfunnels partnership team. They all share the big takeaways they have received as they have watched the company soar to over a hundred million dollars a year in revenue. Here are some of the cool things you will hear. How Russell learned that having a great partnership and team was better than being on his own. Why Todd thinks it's important to have someone who is obsessed with the product you're selling. Why Dave thinks the Dream 100 is so important. How John prioritizes and delegates to make sure everything is done by the appropriate people. Why Brent thinks it's important to stay small and nimble as long as possible and why you shouldn't sweat the small stuff. And why Ryan believes that constraints are not a limiting factor, but what helps you focus and succeed. So listen here to find out what the Clickfunnels partnership t

Interesting thoughts after my whirlwind week. On this episode Russell talks about what it's like being an introvert in an extrovert's business. He shares how you can still be successful while being introverted, just like him. Here are some interesting things in this episode: Find out why Russell loves speaking in front of thousands of people, but can still be awkward one on one. See how Russell is able to get past his introverted tenancies to still be able to sell a room. And find out why you just need to start sharing your message and with consistency you will find your voice. So listen here to find out how an introvert is making it in this extroverted business. Transcript - https://marketingsecrets.com/blog/being-an-introvert-inside-of-an-extrovert-s-calling Learn more about your ad choices. Visit megaphone.fm/adchoices

The two most important things your can do between now and the end of the year to double your business for next year. On today's episode talks about his upcoming meeting with his partners to plan next year, and goes on to explain why he's simplifying his value ladder and his life. Here are some awesome things you will hear in this episode: Why it's important to have a planning meeting with your partners to decide what you want to achieve for the next year. What kind of things Russell is doing to simplify his value ladder and why he's doing it. And why Russell is turning off two programs that each do well over a million dollars each year. So listen here to find out how you too can simplify your value ladder. Transcript - https://marketingsecrets.com/blog/end-of-the-year-planning-meetings-and-simplifying-your-value-ladder Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the marketing secret I'm dusting off from the archives of one of the greatest campaigns we ever ran. On this episode Russell talks about going old school with a technique he used to use that worked every single time. He gives all the information you need to be able to do it for your business. Here are some cool things on this episode: How Russell used to use this technique back in the day. How you can use it to build curiosity, which translates into people signing up for a membership site. And why Russell himself hasn't used this technique in a while, but why he's going to use it again very soon with Clickfunnels. So listen below to find out what awesome technique Russell used in the past with massive success, that he plans on using again. Transcript - https://marketingsecrets.com/blog/the-1-way-to-get-thousands-of-people-to-join-your-membership-site-in-less-than-15-minutes Learn more about your ad choices. Visit megaphone.fm/adchoices

A conversation I had today explains the reason why most businesses end up suffocating and dying. On today's episode Russell talks about something awesome he witnessed with his kids school. He goes on to talk about discussing marketing with another parent at school and why he considers it the lifeblood of a business. Here are some of the insightful things in this episode: Why marketing is the lifeblood of a company. How cutting back on marketing in a business is like putting pressure on the carotid artery in wrestling. And how to get a successful business by tripling down on your marketing. So listen here to find out why you need to become obsessed with the marketing of your product, rather than the product itself. Transcript - https://marketingsecrets.com/blog/it-s-not-the-thing-it-s-the-marketing-of-the-thing-that-counts Learn more about your ad choices. Visit megaphone.fm/adchoices

If you structure your value ladder right, you'll never have to do a payment plan. On this episode Russell answers a question posted on Facebook about why he doesn't do payment plans. Here are some of the awesome things he has to say in today's episode. The reason Russell doesn't have payment plans, and it's not only because he doesn't sell to broke people. Why being handed an already successful business that you didn't have to work for will usually cause it to fail. And how Russell justifies giving away stuff for free and what his philosophy about it is. So listen here to find out why Russell doesn't usually give an option for payment plans. Transcript - https://marketingsecrets.com/blog/why-i-don-t-do-payment-plans Learn more about your ad choices. Visit megaphone.fm/adchoices

A quick play-by-play of the last 24 hours of my crazy life. On this episode Russell talks about the last 24 hours of his life and the events that made it feel crazy. Here are some of the interesting things you will hear in this episode: Find out why Russell is being sued by a Clickfunnels customer. Hear about some other legal problems that Russell has been dealing with for quite some time. And find out why Russell and his family had to take trip to the ER. So listen here to see why Russell's last 24 hours have been such a stressful roller-coaster ride. Transcript - https://marketingsecrets.com/blog/the-bigger-you-get-the-bigger-your-problems-get Learn more about your ad choices. Visit megaphone.fm/adchoices

A podcast from Russell and Todd in a private plane. On this special private plane episode Russell and Clickfunnels co-founder, Todd Dickerson, rant about troubles they've had with different platforms, most recently iTunes. Here are some of the interesting things you will hear on this episode: Find out why Russell is not longer getting subscribers for his podcast, and how all efforts to fix the problem have been fruitless. Hear Todd tell a story about a friend of his that basically lost his business when Amazon D-listed his product. Find out why YouTuber, PewdiePie pretty much lost everything after using an offensive term. And discover how we can learn from these examples to make sure we don't have all our eggs in one basket. So listen here to find out why it's important to have a back up plan when it comes to social media platforms, as well as merchant accounts. Transcript - https://marketingsecrets.com/blog/beware-of-all-platforms-except-this-one Learn more about your ad choices. Visit megaphone.fm/

Russell's rant about what's keeping people from success. On this episode Russell rants about the difference between daycare, college and coaching and why to be successful you need coaching. But to be a champion you have to put in the extra work because coaches can only take you so far. Here are some interesting things in this episode: Why you need to listen to your coaches to be successful, otherwise you might as well go to daycare or college. And why putting in extra work after the coaching is what will make you a champion. Listen here to find out why you need to move on from daycare, and college and jump into coaching and then put in even more effort to become a champion. Transcript - https://members.innercircleforlife.com/blog/51-1-rant-if-you-want-me-to-wipe-your-butt-go-to-daycare Learn more about your ad choices. Visit megaphone.fm/adchoices

How we're creating systems so that everyone can focus on their unique abilities. On this episode Russell talks about being worth $100,000 a day in his business, but not being worth anything as an assistant wrestling coaching. He goes on to say why it's important to focus on unique abilities. Here are some of the amazing things in today's episode: Why Russell had to tell an old friend that he couldn't come visit unless he paid him $100,000 a day. How Russell ended up being an assistant wrestling coach for free. And why focusing on our own and our team members unique abilities is a good way to grow your company. So listen here to find out why Russell charges $100,000 a day for business consulting, but is an assistant wrestling coach for free. Transcript - https://marketingsecrets.com/blog/focusing-on-your-ua-100k-a-day-role Learn more about your ad choices. Visit megaphone.fm/adchoices