You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve. Evolution...
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Unleashing The Idea Virus [abridged]
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively...
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Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers [abridged]
Discussion Group Questions 1. What is the allowable for your company's product? If you don't know, how would you compute it? 2. What is the lifetime value of a customer to your...
