Black To Business

Are you struggling to get your brand's story heard in a sea of noise? This episode will provide you with solutions to your many PR questions. We played host to Tequilla White, the founder, and owner of TWPR, a full-service communications consultancy that specializes in amplifying the stories of purpose-driven brands.   In this episode, Tequilla shares how her love for reading as a child inspired her to become a storyteller and what exactly the role of a publicist entails. She also gives us an inside look into how TWPR positions clients for top-tier publications and how brands can prepare themselves to be featured.   But the benefits of being featured in newsworthy media outlets don't stop there. Tequila explains how any brand can become a thought leader in their industry and when to send pitches for publications around important events.   If you're looking to use leadership and media coverage to drive sales, don't miss Tequilla's insights on this topic. Plus, she'll also dive into the role of social media in