Black To Business

Niche is a word that can be seen all over social media attached to a variety of topics. It describes something that appeals to a specific group of people. Because of how popular it is, its impact has been watered down. Fortunately, today’s episode will revive it and put a new lens over it! We’re applying it to businesses and Jonathan Mclean is the expert on the ins and outs of how a niche can expand your brand. There are so many benefits to focusing on a niche, especially for Black businesses. And don’t think you won’t receive clients for the niche you create. There are always customers looking for specialized products and services that stand out. Jonathan’s expertise comes from building his aesthetic healthcare recruiting firm, where he’s learned that people will pay top dollar because his business is good at what they do. If you’re looking for more details about niche businesses, then make sure to tune into this episode! DURING THIS EPISODE YOU’LL LEARN: Why niche businesses are significant for Black entr