Black To Business

When we buy from brands that resonate with us, we’re able to pinpoint the messages they want to relay to their customers & understand the brand’s core values. Although creating packaging is a lengthy process of trial & error, it can be reduced by having a well-defined brand identity. Working to establish a brand identity is important for all business owners because it also applies to logos, website design, digital marketing, and fundraising. Today’s guest, Aaron Swinton, is here to give us all of the details we need to design successful packaging. For small Black-owned businesses, brand identity is fundamental because there’s an opportunity to compete in a larger market. Also, you can cater products to Black consumers, which is an audience you know very well. Aaron founded MAVRK Studio to partner with businesses and assist them during the process of advancing their brand. DURING THIS EPISODE YOU’LL LEARN: How to define your brand identity Cost-efficient ways to improve your brand design Elements