Black To Business

165: Brand Resilience: Protecting Your Brand in the Influencer Landscape w/ Bobby Robinson

Informações:

Sinopsis

In your entrepreneurial journey, you've poured your heart and soul into building a brand that resonates with your audience. You've cultivated a vibrant community, created compelling content, and put your unique stamp on the digital landscape. But as your influence grows, so do the challenges that come with it. In this episode, we delve into essential aspects of brand resilience and protection. We're joined by Bobby Robinson, a seasoned legal professional and entrepreneur with a remarkable track record. He's worked at the intersection of law, technology, and entrepreneurship for over 15 years, with several multi-million dollar ventures under his belt. Bobby's expertise as a business and social media attorney uniquely positions him to guide you through the intricacies of protecting your brand in the influencer landscape.   DURING THIS EPISODE YOU’LL LEARN: How to view your influence as a business opportunity and not just a personal pursuit. Strategies for protecting your brand's integrity and intellectual p