Black To Business

In the world of entrepreneurship, especially for Black entrepreneurs, there's a constant struggle to balance authenticity with the need to succeed in established markets. Many of us feel like we have to hide parts of ourselves to fit in. But what we told you that being your full, authentic self is your golden ticket? In this episode, we're diving into a topic that's especially relevant for those who've ever felt like they had to dim their light to make it in a new space. Our guest, Brandon Rochon, is a branding and design expert who's worked with iconic brands like Coca-Cola, Samsung, and Red Bull. He's here to show us that bringing your full self into the market is not only possible but incredibly valuable.   DURING THIS EPISODE YOU’LL LEARN: How to build a strong brand identity for your business as a new or first-generation Black entrepreneur. Strategies for becoming a valuable asset when freelancing or contracting for larger organizations. The power of infusing your culture into your work and how it