Black To Business

Navigating the alcohol and spirits industry can be complex, especially for Black entrepreneurs. Monique sits down with industry leaders Dia Simms and Erin J. Hall to discuss how you can break into this lucrative field. Despite making up 15% of the U.S. population and being long-time consumers, Black individuals remain significantly underrepresented in the spirits industry, occupying only about 7% of the roles. This episode is designed to empower you with the knowledge needed to explore untapped opportunities, whether you're currently in the industry, considering entry, or simply want to understand its dynamics better.   Dia and Erin founded Pronghorn, a leading accelerator program investing in Black-owned brands to drive $2.4 billion of economic value over the next decade. Global beverage alcohol leader Diageo backed Pronghorn in 2021, committing $200 million based on the achievement of key milestones within a ten-year plan to diversify the spirits industry. Pronghorn offers cash investments, education, and p