The Cam Roberts Business Marketing Podcast

SHOW NOTES ON EPISODE 267: Today we’re talking about a digital marketing strategy that separates thriving businesses from struggling ones—the combination of SEO and PPC. Now, I know a lot of business owners ask: Which is better—SEO or PPC? The truth is, it’s not an “either-or” decision. The businesses that truly scale? They use both together. Today, I’m going to: ✅ Break down the advantages of SEO and PPC ✅ Share real-world case studies of businesses that have used this strategy to explode their growth ✅ And show you exactly how to integrate both channels into your marketing plan So, if you’ve been running SEO alone or only relying on PPC—this episode is for you!" If you’re only relying on SEO or just running PPC, you’re leaving money on the table. The real power is in using both.