Black To Business

When it comes to growing a brand online, we’re often told to follow trends, look polished, and stick to what's “proven.” But the truth is, real growth and real connection often starts with creativity, curiosity, and a willingness to be yourself. For Black entrepreneurs, there’s a lot of pressure to get it right from the beginning. But what if your breakthrough came not from being perfect, but from being free?   In this episode, we’re breaking down how rediscovering your creativity and honoring your inner child can unlock authenticity, consistency, and visibility in your content. We understand how confusing and overwhelming it can feel trying to show up on social media while staying true to your brand and your mental wellness. That’s why we brought in Aaron Chism, a creative strategist and former TikTok Creator Manager who’s worked with some of the top digital voices in the game. Through his work with content creators and now as the founder of Inner ChYld Creative, Aaron shares how to build your brand without