Black To Business

250: How to Diversify Your Media Coverage to Scale Your Brand w/ Leah Frazier

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Sinopsis

As a Black entrepreneur building something from the ground up, you’ve probably felt like traditional media isn’t built for you. Maybe you’ve been told you need to land a TV spot or a magazine feature to gain real credibility. But in today’s media world, there are so many more ways to be seen, heard, and taken seriously, and many of them are right at your fingertips. Diversifying your media coverage means learning how to show up across different platforms in a way that fits your brand and reaches your audience, without trying to force yourself into spaces that don’t serve you.   In this episode, Leah Frazier, an Emmy Award-winning media strategist and founder of Think Three Media, joins us to break down exactly how to do that. Leah shares why visibility is no longer about chasing TV interviews and how to build a media presence that aligns with your brand, connects with your community, and actually helps you grow. Whether you're just starting out or ready to get intentional with your visibility, this conversati