Black To Business

Let’s be honest. When you hear “LinkedIn,” your first thought might be that it’s just for job seekers, corporate professionals, or people in industries that don’t reflect your own. Maybe you’ve avoided it because it feels stiff, too polished, or like a space where you have to shrink who you are just to fit in. But here’s what most folks miss: LinkedIn is one of the most powerful tools for building relationships, increasing visibility, and growing your business. If you’re not using it with intention, you’re likely missing out on real opportunities. In this episode, we sit down with Larry Long Jr., also known as “LinkedIn Larry,” to break down exactly how to make LinkedIn work for you. Larry is the Chief Energy Officer of LLJR Enterprises and a top LinkedIn influencer who has built a thriving brand by showing up as his full, authentic self. He shares step-by-step strategies for optimizing your profile, creating content that connects, and turning conversations into meaningful business relationships—without water