Parent Driven Development

Parent Driven Development Episode 018: Designing Apps/Digital Products for Parents 00:24 Welcome, Anne Halsall (https://twitter.com/annekate) and Sara Mauskopf (https://twitter.com/sm)! Anne is the co-founder & head of product of at Winnie (https://winnie.com/). Sara is the CEO. 01:12 Coming Up With Winnie: Providing Local Information for People With Children Great app to use for travel! Gives parents child-friendly reccomendations for activities, places to eat, things to see. 03:12 Content Moderation and Quality Winnie is a crowdsourced platform similar to Yelp or Quora where you can both ask questions or give advice. You can post under a pseudonym or anonymously in a community that is very well monitored and moderated. 05:23 Gathering Information Grew organically from private beta testing. The community would add members: friends and family. 06:23 Monetization Winnie is venture-backed. It's very important to keep the app free and accessible to all. 08:32 Building an App For and Around Parenting Parents ar